South America

Companies looking to enter LatAm need to look well beyond the hype about size and potential. Successful penetration of this vibrant region will require patience, attention to detail and a tailored approach to doing business. Find out more from Javier Manceñido, Vice President of Sales at OPTIMA, including why LatAm represents such a challenge for its new market incumbents, and …

Steep South American currency declines against the US dollar, having impacted Bolsa Madrid gambling firm Grupo Codere’s Q1 2018 performance. Publishing its Q1 2018 trading update (period ending 31 March), Codere reveals a corporate revenue and earnings decline, despite growth in its home market of Spain. Group operating revenues, declined by 5.5% to €383 million (Q1 2017: €405 million), as …

Sportradar have partnered with streetfootballworld, an organisation utilising the power of football to change the world for good, in a bid to pool motivation and expertise to drive social change through a mutual passion of football. In line with a commitment to enhance its global corporate social responsibility (CSR), as well as corporate citizenship, Sportradar is to engage its offices …

LatAm specialist eGamingServices has set about reaching out to leaders in the “vibrant” Brazilian market. The firm’s CEO Tiago Almeida was the first member of a high profile panel at the Brazilian Gaming Congress to speak about marketing opportunities for operators targeting Brazil, both pre and post regulation in the country. The brief was to talk in detail about the …

Industry technology and platform provider Betgenius (Genius Sports subsidiary) has confirmed the appointment of Alonso Jibaja as its strategic Head of Business Development for the Latin America (LATAM) region. Jibaja joins Betgenius’ commercial management team from BetConstruct, where he most recently served as Regional Director for South America. Matt Stephenson, Managing Director at Betgenius, commented on the appointment of Jibaja …

Natalie Merezhkovskaya, Chief Marketing Officer of InBet Games, has stepped up to the 6 of the Best hot seat on SBC News. Prior to her current employment with InBet, she was in charge of marketing for an international communications agency, which included leading a promotional campaign for Ferrari in France. Find out which place Merezhkovskaya describes as “Mecca” of the surfing …

Golden Race will target the increasing number of smartphone users in LatAm by focusing on “better interaction with online products”, and by appeasing the customer demand for more “dynamic access” to the consumption of data. This comes after Golden Race, a provider of fixed odds virtual betting games solutions, used the recent (FADJA) in Bogotá to promote some new game …

Sports Information Services (SIS) has entered into a fresh partnership with global gaming operator Unibet, to deliver horseracing and greyhounds lives pictures and data from worldwide racecourses. Providing the Kindred Group brand with its British and Irish greyhound service, taking in a market of 42 fixtures per week, the live pictures and data suppliers will also be supplying Early Prices, …

BetRegal.com, a new sportsbook created to provide its customers with the “highest possible value” in prices, is on the road to Russia for this summer’s FIFA World Cup. I just asked Siri how many days there were until June 14th……66 was her response. That means 66 days until kick off at the 2018 World Cup in Russia. All over the …

Spanish gambling operator Grupo Codere has confirmed the appointment of Juan Bautista Ordóñez as its first Argentina Chief Executive Officer. A seasoned South American commercial executive, Bautista Ordóñez joins Codere’s executive team from Canadian multi-national mining firm Barrick Gold Corporation, where he formerly served as Managing Director of Argentina. Taking leadership of ‘Codere Argentina’, Bautista Ordóñez will be tasked with …