South America

Gaming and slot machine brand Merkur Gaming enjoyed a successful week at the Peru Gaming Show, where all things World Cup took priority. Held in the Peruvian capital of Lima, the 16th edition of the event coincided with Peru’s first involvement in a FIFA World Cup since 1982, resulting in a real party atmosphere throughout the city. Merkur played its …

Sportingtech has bolstered its product portfolio with Retail Solution, a web-based application that opens up opportunities in multiple markets across LatAm and Africa. The gaming platform provider has chosen this year’s iGB Live conference in Amsterdam (17-20 July) to present the newest addition to its Pulse Platform, which combines sports, technology, casino games and betting into a single solution. Designed to …

Industry betting developing markets platform provider BtoBet has confirmed that it will further expand its LATAM presence, targeting growth within Peru. Updating the market, BtoBet management details that it has studied a number of potential South American markets in which to grow its services and provisions. The supplier, which has established its commercial pipeline within the developing markets of South America …

The opening of the US sports betting market is dominating the industry’s current context and agenda. However, all betting stakeholders should keep a close eye on Colombia’s liberalised and revamped betting marketplace.  Gaining an insiders take, SBC speaks to Luiz Gustavo Zonca, Managing Director of LATAM Sportradar AG on Colombia’s initial progress, and how its agenda could impact and influence …

Presenting its final trading update as an independent enterprise, Spanish gambling operator Grupo Cirsa SA reports progress on its home and LATAM expansion projects, despite its corporate performance being hindered by severe LATAM currency impacts. Reporting strong growth across its Spanish home market properties (Spanish EBIT up 10%), Cirsa reports combined group revenues of €4.17 billion. Nevertheless, Spanish growth could …

BetRegal.com, a new sportsbook created to provide its customers with the “highest possible value” in prices, is on the road to Russia for this summer’s FIFA World Cup. In the fifth diary of this series, the company’s Head of Marketing Aly Lalani discusses avoiding a simple bonusing strategy, reflecting on the ’cause’ and ‘effect’ of decisions made at brand inception, …

Companies looking to enter LatAm need to look well beyond the hype about size and potential. Successful penetration of this vibrant region will require patience, attention to detail and a tailored approach to doing business. Find out more from Javier Manceñido, Vice President of Sales at OPTIMA, including why LatAm represents such a challenge for its new market incumbents, and …

Steep South American currency declines against the US dollar, having impacted Bolsa Madrid gambling firm Grupo Codere’s Q1 2018 performance. Publishing its Q1 2018 trading update (period ending 31 March), Codere reveals a corporate revenue and earnings decline, despite growth in its home market of Spain. Group operating revenues, declined by 5.5% to €383 million (Q1 2017: €405 million), as …

Sportradar have partnered with streetfootballworld, an organisation utilising the power of football to change the world for good, in a bid to pool motivation and expertise to drive social change through a mutual passion of football. In line with a commitment to enhance its global corporate social responsibility (CSR), as well as corporate citizenship, Sportradar is to engage its offices …