South America

Campeonbet has launched an affiliate programme in partnership with Income Access, as part of  a strategy to break out from its Southern and Central American focus and expand into new markets worldwide. The Curacao licensed online sportsbook and casino brand is available in a multitude of languages, and following regulatory approval intends to enter new global markets in 2018. As …

Colombian lottery operator Corredor Empresarial SA has launched its first marketing campaign for new sports betting product BetPlayCO – BetPlay.com.co. Corredor Empresarial is the lottery operator of popular Colombian instant-win and football pools games; SuperAstro, LIGA14 and MegaGOL. Last September, the Bogota gambling firm became the second operator to be granted a newly sanctioned online gambling licence by Colombian gambling …

BtoBet and Kiron Interactive have announced the signing of a new agreement, aimed at boosting bookmakers and operators within the European, Latin American and African markets. Industry platform provider BtoBet has detailed that through the new link up, licensees are to be provided with “very high quality content” and technology to appeal to a wider range of players Kiron Interactive, …

BetRegal.com, a new sportsbook created to provide its customers with the “highest possible value” in prices, is on the road to Russia for this summer’s FIFA World Cup. In the second diary of this World Cup series, Aly Lalani is talking about building up the company’s Malta office and “learning to let go”, as he packs his bags for London. …

BtoBet has been selected by Mexican gaming and entertainment operator Logrand Entertainment Group, to aid its growth strategy. The firm, which operates 14 casinos in the South American nation, has chosen the industry platform provider as technological partner to launch its new interactive division, Strendus. Lenin Castillo, Logrand Entertainment Group’s Chief Operating Online Officer, explained: “Logrand Entertainment Group, as a …

BetRegal.com, a new sportsbook created to provide its customers with the “highest possible value” in prices, is on the road to Russia for this summer’s FIFA World Cup. In the first diary of this new World Cup series, Aly Lalani is talking about the importance of trade shows for a start-up company, as the industry’s annual London meetup draws closer. …

The new executive leadership team of Spanish gambling firm Grupo Codere has dismissed reports that the company is seeking to merge with main Spanish market rival Grupo Cirsa. This January, Codere announced the appointments of Vicente Di Loreto as Group CEO, supported by Norman Sorensen Valdez as Executive Chairman. The new leadership team is supported by Codere’s debt-controlling private equity …

Global markets are the target for BtoBet and Betsoft Gaming, following the signing of a new partnership between the two firms. Software providers BtoBet, winners of the Rising Star in Sports Betting Innovation at the 2017 SBC Awards, and iGaming developers Betsoft, detail that Europe, Africa and Latin America are the focus moving forward. Under the terms of the partnership …

Regulus Partners, the strategic consultancy focused on international gambling and related industries, takes a look at some key developments for the gambling industry in its ‘Winning Post’ column. Sweden: remote POC legislation – drafts or chess? The Swedish government has published a draft law to regulate gambling across channels, with an implementation date of 1 January 2019 (replacing the Lottery …

Specialists for mobile customer activation, Wiraya, today announced its latest agreement with Fantasino to increase player activation. Fantasino is a Costa Rican based online casino operator, which in partnership with EveryMatrix looks to provide players with a more personal experience when playing online casino games. Using Wiraya’s technology, Fantasino will be aiming to significantly increase conversion rates and build customer loyalty, …