South America

BtoBet unveils major overhaul for sports betting operators

BtoBet

BtoBet believes it has “unlocked the potential for each distinct bookmaker to create their own individual player experience” as it unveils a major upgrade to its sportsbook platform. Individual operators working with BtoBet now have the freedom to differentiate key interface elements – especially from a mobile perspective – such as front-end visualisations, side menus, and the way that the …

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Martin Lycka: Online gambling regulation – quo vadis?

QPAs - Copyright: georgejmclittle / 123RF Stock Photo

In the first of a series of columns on international gambling legislation, GVC’s Director of Regulatory Affairs Martin Lycka takes a look at the history of gambling law and identifies the key elements that link the most successful regulations. When I joined the online gambling industry ten years ago one of the ultimate regulatory goals was to convince the European …

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eCOGRA secures testing rights for Colombia & Argentina

Industry player protection, safety and standards agency eCOGRA has advanced its South American profile, confirming that it has been approved as an ‘independent testing authority’ by Colombian and Argentine regulators. Updating the market, Colombian regulator Coljuegos has certified eCOGRA as an ‘independent testing platform’, which will be allowed to service player safety provisions for Colombia’s fast-growth regulated online gambling marketplace. In …

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Betinvest: Why sports mad Brazil is ready to be LATAM’s next Colombia

Betinvest

Valentyn Kyrylenko, VP of Business Development at Betinvest, discusses the huge potential of sports betting in Brazil, which of Peru and Brazil is better prepared to take the next steps towards regulation, and why betting operators need to be aware of the key betting habits across LATAM, where the average stake “totally differs” from Europe. SBC: You said in a …

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bet365 launches MX property in partnership with TV Azteca

bet365 has launched its Mexican market domain – bet365.mx – in partnership with ‘Ganador Azteca’, the gambling subsidiary of Mexican national broadcaster TV Azteca. The UK’s leading online bookmaker undertakes its Mexican market launch having secured a ‘partnership licence’ granted by Mexican Ministry of the Interior department ‘Dirección General de Juegos y Sorteos -DGJS’. The announcement sees bet365 partner with Mexico’s …

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Betting on Sports presents ‘biggest and most comprehensive agenda’

‘Our biggest and most comprehensive agenda yet’ is how SBC Managing Director Andrew McCarron describes the fourth edition of the Betting on Sports conference and exhibition. There will be eight bumper tracks held across the two days of SBC’s flagship conference, which takes place at Olympia London from 17-20 September, including the second running of the PaymentExpert Forum. Betting on …

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188BET forms cautious partnership with Atlético Mineiro

188BET advances its South American profile, confirming that it has become a ‘digital partner’ of Brazilian Serie A football side Clube Atlético Mineiro. Issuing a statement on its website, the Belo Horizonte football club has communicated that it has agreed on a ‘commission-based partnership’ referring customers to the online bookmaker. Atlético Mineiro further details that the 188BET brand will hold …

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Codere ups racing muscle with SIS content partnership

Bolsa Madrid operator Grupo Codere SA has moved to enhance its live racing content across its Spanish and Mexican digital properties, integrating Sports Information Services SIS new 24/7 Live Betting Channel. SIS informs that its new live pictures partnership will see Codere ESP and MX digital domains gain horseracing and greyhound content throughout the day. Peter Lucas, Sportsbook Trading Director …

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Coljuegos launches public awareness campaign for Copa America 2019

Juan Pérez Hidalgo, the President of Colombian gambling regulator Coljuegos has launched new national campaign #LaJugadaPerfecta (#theperfectgame), raising public awareness of Colombia’s new gambling laws and licensed incumbents. Coljuegos’ public awareness campaign was launched this weekend, ahead of the start of the CONMEBOL Copa America 2019 football tournament hosted in Brazil. Entering what is anticipated to be Colombian betting’s busiest …

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BetCris & Betway join BA-7 hunting pack

Publishing its latest update, the Argentine Provinces Board for Lotteries and Casinos (IPLyC) – the overseeing body of Buenos Aires’ newly sanctioned online gambling framework – has disclosed a clearer picture of which enterprises will compete for its seven BA licenses. Updating stakeholders, IPLyC confirms that international operators’ BetCris and Betway have secured Argentine partnerships allowing them to bid for …

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