ADI Predictstreet and sportsbook technology provider FIRST.bet have announced a strategic partnership to expand regulated prediction markets across Latin America.
The deal combines ADI Predictstreet’s proprietary prediction market infrastructure with FIRST.bet’s B2B sportsbook platform and regional operator network.
It broadens FIRST.bet’s sportsbook offering by adding prediction markets, which have experienced a huge boom in recent years.
The partnership launched around the now-concluded FIFA World Cup 2026 through a dedicated World Cup Prediction Hub, leveraging ADI Predictstreet’s position as the tournament’s official prediction market partner, though this is a rather interesting move given the lack of action left in the tournament.
ADI Predictstreet is powered by its ADI Chain infrastructure, designed to support millions of concurrent users, alongside a football intelligence engine built using more than a decade of World Cup data to generate market insights.
FIRST.bet Founder and Chief Executive Officer, Tom Light, commented: “Prediction markets are one of the most exciting new ways fans engage with sport, and the FIFA World Cup 2026 has proven the moment is now to bring them to Latin America at scale.
“This partnership lets us extend what we give operators beyond the sportsbook: a World Cup-ready prediction product, powered by ADI Predictstreet and delivered through the FIRST.bet platform.”
Prediction markets have soared in popularity in recent times, with platforms like Kalshi and Polymarket achieving multi-billion-dollar valuations.
They have, however, received much scrutiny in both their home of the US and across Europe, as prediction markets consider themselves as not gambling – which many jurisdictions and onlookers disagree with.
ADI Predictstreet’s journey elsewhere
One exception to the European damnation of prediction markets is Gibraltar. The jurisdiction launched its own prediction market framework just this week, and it was ADI Predictstreet which was the first platform in its sector to receive a license there.
ADI Predictstreet has already run into some regulatory issues, though, having faced a formal probe from the German regulator, the Gemeinsame Glücksspielbehörde der Länder (GGL), for operating in Germany without a local gambling licence.
There have been reports regarding the platform’s poor user experience and it has been under much scrutiny since its shaky start which continued almost up until the beginning of the World Cup.
However, it is now looking to further its reach as the World Cup comes to its conclusion. This includes expanding into markets behind football, following approval by the Gibraltar authorities.
Dimitrios Psarrakis, Chief Executive Officer of ADI Predictstreet, said: “Latin America represents one of the most exciting growth opportunities for regulated prediction markets. FIRST.bet’s strong regulatory footprint and operator relationships make them the ideal partner to help us scale our technology across the region.
“We’re excited to begin our collaboration during the FIFA World Cup 2026 which provides the ideal proving ground for long-term infrastructure that will enable fans to engage with sport in entirely new ways for years to come.”
