SBC News Bally completes $100m acquisition of social casino operator

Bally completes $100m acquisition of social casino operator

Bally Technologies, Inc, a leader in gaming machines, table-game products, casino-management systems, has completed the acquisition of  online social casino company Dragonplay Ltd for $100m.

Launched in 2010, Dragonplay ranks among the 10 top-grossing game developers in the social casino genre with approximately 700,000 daily active users and nearly three million monthly active users across all platforms.

Total consideration includes approximately $51 million in upfront cash, plus the amount of net working capital, payable to Dragonplay’s shareholders in exchange for all of the issued and outstanding equity, and approximately $49 million in additional earn-out consideration and employee retention payments over the next 18 months subject to Dragonplay meeting certain financial performance targets.  Bally expects to fund the transaction from cash on hand and proceeds from its revolving credit facility.  For the 12 months ended March 31, 2014, Dragonplay generated over $10 million in EBITDA (earnings before interest, taxes, depreciation and amortization, including share-based compensation).

Check Also

“Competition for new player acquisition is greater than ever before and the challenge is for affiliates to prove their they remain the most cost-efficient means of providing them,” SBC’s Affiliate Leaders engaged in a discussion with Andrew Garven, Head of Marketing at Covers, leading up to his upcoming speaking engagement at SBC Summit North America this May. The conversation delved into Covers' inception and its transformative journey into a pinnacle brand renowned for its premium sports wagering insights. Garven underscored the brand's unwavering commitment to adaptability in a dynamic landscape, spotlighting pivotal elements such as community immersion, responsible gambling advocacy, and cutting-edge multi-channel marketing strategies, bolstered by enduring partnerships with industry titans. Additionally, he shed light on the shifts within the US industry and offered insights into Canada's evolving market.

Covering All Bases: Andrew Garven Discusses Covers’ Expansion Amidst Industry Shifts

“Competition for new player acquisition is greater than ever before and the challenge is for …

SBC News Gator Wagers Talks Alliances, Golf, and DFS values

Gator Wagers Talks Alliances, Golf, and DFS values

We often stress the value of customer loyalty, especially from the standpoint of operators. Yet, …

Rising acquisition and retention costs

Is there a ‘silver bullet’ to fix the rising costs of acquisition & retention?

With global betting and gaming markets becoming increasingly competitive, igaming operators are finding that they …