SBC Events has strengthened its conference team with the appointment of Aidan Brain in the newly-created VP Conference Production (Americas) role. Brain has been recruited by SBC following a series of record-breaking industry events and the development of exciting expansion plans heading into 2023. Reporting to the CEO and Founder Rasmus Sojmark and the Director of Conference Production Jonathan Whelan, …
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The esports space has gone through tremendous changes over the last five years, but what lies ahead in the next five? Ben ‘Noxville’ Steenhuisen (pictured, right), Senior Software Architect at Bayes Esports, looks into his crystal ball and offers his predictions as to what we can expect. Predicting how esports will look in six months is challenging, but looking forward …
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Following the recent OpenBet partnership with deep data specialists StatsBomb, SBC News spoke to Luke Saunders, Commercial Director at SportCast, for an exclusive interview regarding the deal and how it will shape the pioneering BetBuilder, pre-built BetBuilder and singles product offering. SBC: How important is cutting-edge deep data for operators’ trading and predictive modelling in an increasingly competitive market? LS: …
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Player engagement has long been a focus for betting and gaming companies, but how difficult is it to come up with new and innovative ways to keep players entertained? Josip Vrbić, MD Seven Games, walks us through NSoft’s new Boost gamification tool and the ways this is bringing a unified experience to the company’s entire platform. Through its years of …
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SBC Summit Latinoamérica 2022, the exhibition and conference connecting Latin America’s sports betting and iGaming markets, gathered over 1,000 senior industry executives at the Seminole Hard Rock Hotel & Casino, Hollywood, Florida, to discuss business opportunities and the immense potential of the region. The event on 1-3 November featured a trade show with over 40 booths, a busy program of …
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The World Cup is one of those incredible sporting events that never fails to unite and capture the attention of fans from across the world. And as bookmakers get ready for nearly four weeks of football action in Qatar, many of them have been intensely focused on channeling that enthusiasm, creating new ways to engage with their players in a creative, …
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Armenia has established a reputation as a centre of excellence for product development in the sportsbook and igaming industry, but gambling is just one element of the nation’s increasingly strong technology sector. The country may not yet enjoy the same kind of global profile as the more established IT powerhouses, but the number of Armenian tech success stories is growing. …
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With the rising trend of social betting gaining momentum across the industry in recent years – where did this concept stem from and where is it leading? As operators look to boost player engagement, we spoke to a host of industry experts to analyse how this concept will unfold. SBC: Social features in sports betting and casino have been one …
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With SBC Summit Latinoamérica rounding off the main 2022 events programme for SBC, the events and media company has announced details of its 2023 betting and iGaming industry conferences and exhibitions schedule. SBC hosted a series of successful events in 2022 that further strengthened its reputation as an industry event organiser. The company’s flagship global event, SBC Summit Barcelona, was …
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Off the back of the record-breaking collision between Savannah Marshall and Claressa Shields, women’s boxing is showing no signs of slowing down, as Natasha Jonas prepares to headline at the AO Arena against Marie-Eve Dicaire. With promotional outfit BOXXER at the heart of the sport’s recent ascension, SBC News and Insider Sport were joined by bet365 and Rafael Bertoli-Mitchell, Partnerships …
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