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Swedish punter ‘Zami‘ has just won €10,000 and the title of bettingexpert Tipster of the Year after outperforming  more than 1,500 other tipsters who give their tips for free on bettingexpert.com. How does it feel to win the very first bettingexpert Tipster Of The Year award? It feels great to be the winner of the bettingexpert Tipster of the Year …

Having recently launched new specialist igaming marketing agency Access Digital Marketing, Team SBC caught up with Income Access CEO Nicky Senyard, to discuss new marketing values and practices entering the sector and upcoming plans for Income Access new agency. An igaming industry veteran, Nicky Senyard has consulted the biggest names in igaming with regards to player acquisition, marketing strategy and …

Russ Yershon, UK sports manager for Titan Bet, believes that we have entered the most important time for bookmakers – the ‘retention window’ for the new customers attracted by the World Cup. “Brazil 2014 is over and with it the reason customers were flocking to your website. So what now? It’s just not good enough to say: “Thank you, and …

In the final installment of SBC’s match fixing series, David Kelly caught up with former FIFA Head of Security, and current Director of Sport Integrity at the International Centre for Sport Security, Chris Eaton, to discuss how the gambling industry can protect football integrity through international cooperation with police and sports bodies. SBC:What is your opinion on revelations made in …

Team SBC’s Sam Cooke caught up with Nicholas Goff, Head of Football Trading at Gala Coral Group, to discuss their plans for the World Cup Brazil 2014, how they’ve approached it and what they are anticipating in terms of betting. Ahead of the forthcoming changes to gambling taxation for the United Kingdom Coral’s plans for the future were also discussed. …

Mobile content optimisation start-up Fresh 8 Gaming, a finalist at this year’s Betting on Football Awards, aims to improve player acquisition by using dynamic advertising widgets combined with data and geo-location mapping in order to serve the viewer better targeted messaging with regards to igaming and sports betting products. This week, Team SBC catches up with Andrew Sharland Managing Director …

Nearly half of British adults who gamble online (45%) say they’d be likely to place a bet with an online gambling website if they knew that the brand was contributing financially to the research, education and treatment of problem gambling. 61% of the British public think this would be likely to increase public awareness of problem gambling. The commitment of …

New York Times and Sunday Times investigations uncover a web of deceit There are countless reasons why match fixing is akin to doping, perhaps even the spectator equivalent. Loyal fans pay extortionate amounts of money to travel home and away to watch their favourite team in action. Yet most aren’t remotely aware of the volume of recent and past cases, …

The FIFA World Cup is the largest international sporting event on the planet and smartphone-owning football fans everywhere will be using their mobile devices to play an important role in their World Cup experience. According to a new international study released from the IAB, “2014 World Cup: A Global Mobile Perspective,” over 48% of World Cup audiences will follow the …