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Morning session 1 of Betting on Football (BOF), examines whether betting operators are maximising the full potential of partnerships within the sport. Taking the perspective of football club senior management, panellists examine how betting brands can maximise exposure, calculate ROI on sponsorship and build lasting partnership that are effective to the affinity of the fans and clubs Session Panel SBC …

Bernard Casey is a gambling industry veteran who’s senior managerial at Sky Bet, Stan James and Ladbrokes amongst others. He’s now Chief Executive at My Club Betting, and SBC recently caught up with him to discuss the innovative approach they’re taking to personalising the betting market for customers, whilst lending a helping hand to sports clubs throughout the UK. _________________________ SBC: …

Consolidation within the betting industry, propelled by tougher regulatory requirements and higher rates of tax, has been hitting the headlines in recent months, with Ladbrokes and Coral, Betfair and Paddy Power, Bwin.party and 888/GVC leading the charge. Taking the first of those as an example, a combination of Ladbrokes 2,209 betting shops at the end of 2014 and Coral’s 1,834 …

AGB and SBC are pleased to announce that we’ll be hosting the next edition of our famous Asian Gaming Networking events in Manila on Friday September 18th. This time we have a brand new venue for you – the sumptuous Skye Bar at Fort Bonifacio. Boasting stunning rooftop views, an open air bar, comfortable lounge chairs, and sexy cocktails, it’s …

Favourit is a bookmaker with a difference based in Australia. The operator aims to capitalise on the burgeoning social aspect being incorporated into traditional sports betting; indeed it calls itself a ‘social online sports betting site designed like a social network.’ Favourit adds an option to challenge others players, and you’ll also be ranked alongside other users via the BetIQ …

When Jim Murren, the chief executive of MGM Resorts International, suggests that change is coming to the slots floors of Las Vegas, it makes sense that participants in the online world as much as their land-based brethren should pay attention to his comments. Murren said in July that US casinos would “look different” in years to come with “more social …

SBC caught up with Chris Johns, one half of Q Racing – a professional tipster service that operates off the www.bettinggods.com site, to find out what makes a tipster tick. SBC: How did you get into the tipping game? CJ: I have had an interest in horse racing most of my adult life and subscribed to and bought many, many …

888 Holdings has seen like for like revenue increased by 9% to US$244.9m for the first half of the year, helped in a small part by a strong performance in its fledgling sports betting business. Adjusted EBITDA at the firm decreased by 17% to US$40.9m, but the firm has billed this as an impressive result given the introduction of UK …

SBC catches up with EIG Start-up Launchpad judge Fintan Costello to discuss the development and progress of industry innovation a key subject matter and debate at EIG Berlin (October 20-22). Former Head of eGaming at Google, Costello who has recently set-up igaming marketing acquisition and marketing technology firm Revenue Engineers. Costello tells EIG delegates and SBC readers that innovation should be at the forefront …

The markets have responded positively to today’s announcement by Paddy Power and Betfair that they are considering a merger. Betfair shares jumped 18%, while Paddy Power’s have increased by more than 15%. In contrast, the share prices of competitors William Hill and Ladbrokes have dropped on the news. Writing in the FT’s Lombard column, Jonathan Guthrie said that the merger …