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As Pope Francis prepares for his week-long visit to the United States, the first by a leader of the Catholic Church since 1999,UK bookmakers have placed the popular figurehead at 7/1 to win the 2015 Nobel Peace Prize. Pope Francis the most high profile of candidates on bookmakers’ short-lists, currently lies third favourite to win the Nobel Prize which will awarded …

In the final part of his eSports series for SBCNews,  Alex Fletcher (Founder of Entive Group) examines the development of gamers as the burgeoning sports figureheads and brand influencers. Fletcher notes that creating “star power” may be eSports  most interesting and under developed marketing assets _______________________________ The often staggeringly large player bases of the more popular eSports titles put top …

Team SBC & AGBrief are proud to announce that over 100 Asian gaming executives will be attending the Asian Gaming Autumn Social this Friday 18 September at the Skye bar, Metro Manila. RSVP for this special event closes today, so make sure you register now to secure your place at the only networking event for igaming professional in Asia. With …

Andy MacKenzie of spread betting firm Spreadex reveals what spread betting punters are making of the Rugby World Cup. Rugby World Cup fever is about to envelope the nation and spread betters are also salivating at the prospect of six weeks of in-play betting opportunities, starting with England v Fiji on Friday. A total of 20 nations will compete in …

Bookmakers are fearing the might of the All Blacks as kick off for the 2015 Rugby World Cup (RWC) dawns this Friday (1st Match –England Vs Fiji at Twickenham ). The New Zealand team which aims to retain its 2011 RWC title, has only lost 3 matches in 47 tests since 2012. Nearly all rugby insiders are in agreement that …

Martin Fransson, founder of SpiffX, discusses price movements in odds and the unique opportunity that his exchange brings to the market to those who monitor those changes. How was SpiffX developed? The founders of Spiffx have extensive knowledge in automated odds trading and have noticed that the gaming industry lacked instruments for effective trading. That is how the idea to …

Football integrity and the prevention of match fraud was a core topic at the 2015 Betting on Football Conference (#BOFCON) on 10 September. Team SBC spoke to Sportradar’s Director of Security Services Tom Mace, as the European football season gets fully underway, on how progress is developing in the fight to secure football’s integrity. Mace is responsible for leading the …

William Hill has stated that Jeremy Corbyn’s Labour leadership victory, has hit UK bookmakers for millions of pounds. Alerting the UK media this weekend, William Hill stated that Corbyn had achieved the biggest UK political gamble ever. An unprecedented campaign which saw far-left Corbyn as a 200/1 leadership outsider in May, caught momentum with Labour party members and powerful trade …

Betting partnership have flooded the game football, with many questioning whether brand and PR exposure can be effectively gained from partnerships and sponsorships. A seasoned PR panel tells the BOF audience that betting partnership are still a valuable exercise for operator brand communications, marketing and branding… Session Panel SBC Notes Aideen Shortt  opens the session by telling the audience that …