Slider Images

Another year, another example of the famed ‘magic of the cup’ during this weekend’s third round action. League 2 side Oxford overcame Swansea, whilst minnows Eastleigh drew with Championship Bolton Wanderers. Elsewhere Wycombe drew 1-1 with Remi Garde’s struggling Aston Villa. With numerous chances of a thrilling upset, generous odds in hand, the third round weekend is a popular one …

SBC correspondent Scott Longley examines why the online bingo industry has returned to basics and placed greater focus on content marketing, as operators and affiliates look to strengthen brand and product propositions in a highly saturated market.  ________________________________- You might be forgiven for thinking that the only lessons bingo can teach any sports-betting professionals is some handy rhyming slang for …

Sportego is a marketing and gaming development company based in Ireland. Their aim is to help better connect sports clubs with fans via improved engagement and interaction opportunities. Following on from an extremely insightful interview with Trevor Keane in September 2015, SBC News caught up with the founder and owner to discuss progress made during the back end of last year, …

Before the World Darts Championships kicked off in December, we caught up with Tony Kenny to chat about William Hill and their plans for sponsoring the show-piece event. Fast forward a few weeks and with the darting hysteria dying just a little, SBC spoke with him again to find out how it all went. ______________________ SBC: Tony, William Hill must be …

The 2nd February sees the igaming & betting industries’ first yearly networking social ‘London Baby’ hosted at the Café De Paris (Leicester Square – London), for delegates attending the ICE 2016 Totally Gaming Expo (ICE 2016). Following December’s announcement of ‘London Baby’ opening its RSVP registration, event organisers’ SBC and iGaming Business (iGB) are expecting a record turnout with industry …

Tom Seymour, Commercial Director at Durham County Cricket Club (CCC), aims to take SBC readers on a cricketing’ tour of discovery over this year, focusing on the biggest players, grounds and opportunities the sport has to offer. Durham County Cricket Club may be a new kid on the block within the national game, but in terms of winning trophies and …

Following Part 1’s assessment of the key occurrences in the eSports industry from a business perspective in the opening six months of 2015, here’s more of the same for the latter part of the year. August Ashton Kutcher became the latest high profile investor in eSports as he joined billionaire Mark Cuban in investing in Unikrn. Kutcher has a successful …

ICE Totally Gaming has teamed up with Sports Betting Community (SBC) once again to provide two Official Sports Betting Tours of the exhibition floor during ICE Totally Gaming. The tours are designed to give delegates the opportunity to mix with key industry suppliers and to discover the latest products that will help their business thrive in a competitive market. The …

SBCnews caught up with Kelly Eden, Head of TXTRADER at TXODDS, to find out what he made of the industry’s progress in 2015 and beyond. SBC: What industry development caught your eye this year? KE: Betting and gambling in Africa, particularly sports betting seems to be getting bigger and more widespread there. Football is and always will be the biggest …

Having agreed to broadcast Bookmakers Afternoon Greyhound Service (BAGS) greyhound racing on multiple digital verticals, SIS Commercial Director Paul Witten details to SBC the partnership plans which aim to open the sport to new consumers. ______________________ SBC: Hi Paul, SIS will have access to almost 30,000 BAGS greyhound races from 20 UK tracks and a remit to build a digital …