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Jelena Kuzmanov, product owner at Danish affiliate Better Collective, attended the recent Slot Academy in Holland on behalf of SBC News – and she found it an enlightening experience. When you walk into a slot parlour, you might think that one looks like any other – it’s just some slots, placed all over the room, not much philosophy around it. …

Digital marketing services company XL Media is believed to have bought the rights to operate the Freebets.com betting bonus affiliate site previously owned by David Archer of Biggerbet. The UK-listed but Israel-based XL Media has said in recent trading statements that it had recently added a number of bolt-on publishing sites to its extensive portfolio of affiliate marketing site holdings. …

Australia’s biggest gambling operators Tatts Group and Tabcorp have failed to agree terms on a merger which would create a + $9 billion enterprise. This weekend national news sources reported that a conformation of the merger talks between the two parties was imminent, but almost immediately the deal was dead in the water. The planned merger would have seen the …

William Hill has announced that it has taken its biggest ever TV single wager on English songwriter/actor Tony Hadley winning this year’s ‘I’m A Celebrity; Get Me Out of Here!’ reality  contest. The bookmaker detailed that it had recorded a £25,000 bet on Hadley emerging as ITV’s ‘King of the Jungle’. If the punter wins his bet, William Hill will …

There are a number of bookmakers that have added eSports to their betting markets right now. The latest Superdata report states that the European market is worth $72m (£48m), whilst the global audience is 134 million and growing fast. The facts are there for all to see, and TonyBet are making sure they’re at the forefront of this burgeoning market. …

Nominations are coming in for SBC’s Betting on Football Awards, which are being held at 2 November. The second annual awards are dedicated to recognising and rewarding operator and stakeholder achievements for betting’s biggest and most important market. SBC is inviting the sports betting industry to celebrate its best operators, products, innovations and marketing services for football betting in 2015 …

Three years ago, British horseracing decided to pool its collective terrestrial TV rights and sell them to a single broadcaster, Channel 4 (C4), the UK’s number three broadcaster in terms of overall audience share. It meant that horseracing would no longer been seen on the BBC, the nation’s number one broadcaster, and who had pioneered coverage of the sport from …

Following on from the completion of EIG Berlin 2015,  SBC chatted with Casino VR Founder and CEO Marco Kobelt, following his enterprise’s win at the 2015 EiG Start-up Launchpad in Berlin. Kobelt details to SBC readers why virtual reality (VR) will have a big role to play in the industry’s future and how VR technology will potentially capture a new sector audience. SBC: Can …

As customer acquisition costs increase, operators and media owners are finding consumer engagement and interest harder to achieve effectively . SBC caught up with  DiscountIF Founder & CEO Lewis Holland, who details the importance of communicating real value and opportunities to your targeted customer.  Combining a live event dynamic to its customer offers, start-up DiscountIF aims to be a leading discount portal …