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EPIC: Education and research is key to mitigating problem gambling 

SBC News EPIC: Education and research is key to mitigating problem gambling 

In recent weeks, government officials have called upon the gambling industry to ramp up protection measures and provide additional funding for problem gambling treatment during the COVID-19 lockdown.  Speaking to SBC, EPIC Risk Management CEO Paul Buck explained that while additional funding for treatment would be welcome, further support for both research and education is key in mitigating gambling related …

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Carsten Koerl, Sportradar: Adapting at speed to counter loss of ‘real’ sport

SBC News Carsten Koerl, Sportradar: Adapting at speed to counter loss of 'real' sport

In the nearly 20 years since Sportradar was founded, I have never seen our landscape change so drastically in such a short period, writes the company’s CEO Carsten Koerl. In just a few weeks, we have gone from celebrating and looking forward to a diverse range of global sporting events, to the widespread cancellation and postponement of almost all live …

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John Gordon: Incentive Games – Putting the Reality into Virtual

SBC News John Gordon: Incentive Games - Putting the Reality into Virtual

John Gordon CEO and Co-Founder of betting innovation studio Incentive Games, details to SBC audiences that filling live sports void won’t be as easy as bookmakers simply expanding their virtual sports inventories. Reality bites as COVID-19’s lockdown raises critical questions of bookmaker’s product planning, delivery and all-round engagement capacities.  ___________________ The landscape of gambling has been changed dramatically by the …

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Soft2Bet’s Boris Chaikin on meeting punters’ needs through white label development

SBC News Soft2Bet’s Boris Chaikin on meeting punters’ needs through white label development

Innovation and evolution of product offerings have been the key to mitigating the impact of sporting cancellations, writes Soft2Bet CEO Boris Chaikin. As the wider betting and gaming industry continues to find new ways to deal with the impacts of COVID-19, Chaikin (pictured below) discusses Soft2Bet’s heritage, white label model, and how the company has adjusted amid the current pandemic. …

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SBC news network grows with Lottery Daily launch

Lottery Daily

The industry-leading SBC news network has grown further with the launch of Lottery Daily, a site focused on developments in the global lottery sector. As with SBC’s existing betting and gaming industry sites, Lottery Daily will deliver a mix of breaking news, expert insights and in-depth interviews with high-profile figures. The content will concentrate on a vital part of the …

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Familiarity is key to Sportradar’s Simulated Reality schedule

Simulated Reality - Jordan Henderson of Liverpool celebrates with Virgil Van Dijk after scoring the second goal of the game during the Premier League match at Anfield, Liverpool. Picture date: 1st February 2020. Picture credit should read: James Wilson/Sportimage via PA Images

Sticking to the sports calendar and playing a part in the regular football fan’s ‘ritual’ is key to the setup for Sportradar’s Simulated Reality, said the firm’s MD for US Betting Werner Becher. Sportradar launched the AI-driven product at the end of March, making it immediately available to customers as part of its existing portfolio of betting events. The product …

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Market leaders headline SBC Digital Summit’s Digital Marketing Day

SBC Digital Summit Digital Marketing Track

The Digital Marketing Day of the groundbreaking SBC Digital Summit will feature insights from market leaders across the affiliate sector, including industry heavyweights Jesper Sogaard (CEO & Co-Founder, Better Collective) and Stuart Simms (Group CEO, XLMedia, and former Global CEO of Rakuten Marketing). Taking place on 1 May 2020, the fifth day of the largest ever virtual conference and exhibition …

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Ecommpay’s Anthony Medica: How fast payouts are key to boosting customer loyalty

ECOMMPAY

The relationship between payments and sports betting is one that’s constantly evolving as operators seek to maximise customer engagement through the most efficient processes possible.  As such, the need for an efficient payment experience has grown exponentially in recent years. That view is supported by Anthony Medica, Business Development Manager at ECOMMPAY, who believes that payments in sports betting are …

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Jacob Kalms – 20Shots: Making fantasy betting a reality

SBC News Jacob Kalms - 20Shots: Making fantasy betting a reality

As the race to offer ever more varied and engaging markets to punters continues, a start-up B2B supplier has made the familiar experience of fantasy football games the central theme of its fixed-odds betting product.   20Shots has developed software that allows operators to offer a range of fixed-odds fantasy football markets, with fans able to bet on the performance of …

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Marketing responsibly and using AI to unlock esports’ potential

marketing

Businesses the world over are facing unprecedented challenges and our industry is no different, writes Digitain Head of Sales Simon Westbury.  Heading into a summer when an eagerly anticipated calendar of live sporting fixtures has been derailed, operators and suppliers alike are searching frantically for alternatives.  Despite the extensive disruption to live sport, there remains a whole host of options …

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