Advancements to technology in recent years mean that the low latency streaming of live events is now both achievable and cost effective even for betting operators with a huge network of retail shops. And this is why Vermantia reacted quickly to build out its streaming service, focused on both online and offline delivery, but crucially tailored to the needs of …
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Oddspedia has concluded an 18-month project to relaunch its flagship odds comparison portal in “good time” for the return of major global sports events from COVID-19 disruption. Originally launched in 2014, the revamped online portal – localised to languages including German, Portuguese, Spanish and Italian, as well as English – went live on 4 August, less than two weeks before …
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The more that Italian sports betting and gaming operators embrace the omnichannel concept, the less they will miss traditional media advertising. That’s according to Marco Castaldo, CEO at Microgame (pictured left), who believes most of the money pre-advertising ban last summer was “spent ineffectively anyway”. We are looking ahead to next month’s SBC Summit Barcelona – Digital, where Castaldo is …
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Five new members will be inducted to the Sports Betting Hall of Fame at next week’s SBC Summit Barcelona – Digital. Despite the event moving online because of the COVID pandemic, SBC has decided to go ahead with the Hall of Fame ceremony and switch it to a virtual format, in order to pay tribute to some of the most …
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For this month’s Better Collective Spotlight, SBC spoke to Henrik Lykkesteen, the firm’s senior vice president of product and global operations, to look into Better Collective’s longer term view and vision for the esports industry. In February, Better Collective acquired HLTV.org – the leading esports platform in the world focusing on the popular game Counter-Strike: Global Offensive (CS:GO) – for …
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Jeff Summers, Operations Director at Translation100, explains where the nuances reside for translation work in the igaming industry and why its recruitment process must be flexible to service most of the industry’s key territories. SBC: How nuanced are translations for an igaming website? JS: Overall, I would say igaming websites use common words that are not specifically nuanced. However, there …
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The SBC Awards, which is now in its seventh year, has officially opened its nominations section allowing individuals to reward and celebrate the very best in sports betting and gaming. In our latest webinar, ‘SBC Awards – How to write an Awards submission’ a panel of esteemed experts discussed the do’s and don’ts when it comes to writing the perfect …
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Jonathan Smith, Founder of Sportsbook Training Services, is set to deliver a masterclass on In-Play Football Modelling at September’s SBC Summit Barcelona – Digital. The session, worth £200, is open to all delegates at the four-day virtual conference and exhibition, and is free to attend. Smith’s masterclass on how to build a simple league winner simulation in Excel was one …
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For today’s punters, being able to access betting data at the touch of a button forms such an important role in maintaining engagement and retention with punters. Björn Nilsson, Co-Founder at Triggy, spoke to SBC News about why its live score messaging and personalised betting suggestions can play such a pivotal role in engaging punters. SBC: Firstly, can you tell …
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SBC Summit Barcelona – Digital will offer delegates something very different to the usual virtual event networking options when it hosts a live episode of the Big Betting Balagan Podcast on 11 September. The podcast is the invention of three betting and gaming industry veterans, Dan Phillips, Lee Richardson and Vigne Kozacek, who set out to create a forum for …
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