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Rob Pryce, Chief Revenue Officer for Xtremepush, highlights what leading operators are doing to optimise player acquisition and engagement, as well as the most crucial tactics and strategies for them to have in place.  Everyone in the industry, particularly here in Europe, understands that the cost of acquisition is high and is rising all the time. That’s true of other …

“The more markets you enter, the faster you can grow” – this might be true, but first you need a product to support your expansion plans. This explains the recent refresh of 49’s, acquired by SIS last summer, which has set up the brand’s live draws and virtual games to reach a more international audience. We spoke to Jess Mills, …

There are two ways of approaching the stream and live data disconnect in esports, said PandaScore CEO Flavien Guillocheau, but neither are ‘magic’ solutions. As a follow up to this analysis of the relationship between latency and stream delay in esports, he went even further into the concept’s ‘crazy’ betting climate, where players are seeing action on their screens that …

The esports industry has undergone considerable growth over the last few years, and is showing no signs of slowing down, writes Daria Petrus, Business Development Manager at BetInvest Ltd. Various reports from Newzoo, Statista and even BusinessInsider have shown that the market is blowing up with forecasts of a value over $1.5 billion by 2023. Beyond the statistics, which are …

Recently, one of my bank cards expired, which was a first for me. Previously, all my cards had either been lost (my fault) or defrauded.  Upon receiving my new card, I began thinking about just how outdated cards are. First of all, my old bit of plastic still works. To now have to use a new piece of plastic and …

In Russia, hockey is considered to be the national sport and so securing a partnership with the Kontinental Hockey League (KHL) is a “strategically important asset” for Fonbet.  Speaking to SBC News, Fonbet reflected on the ways in which the operator’s collaboration with the league transcends the typical sponsorship model, highlighting the importance of fan-engagement and social responsibility for hockey …

With domestic European football just underway and the realisation that Qatar 2022 will be here before we know it, Ebbe Groes, Group CEO at EveryMatrix, digs into the vital issue of sportsbook profitability.  Whether it is professional football, table tennis or FIFA, one aspect of a sports fan’s passion is always placed above all else. It isn’t the skill of …