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As the lead generation landscape evolves with each passing year, Blexr stands out not just for its longevity but for its unwavering commitment to putting users at the centre of everything they do. Since its inception in 2008, the company has carved out a unique space in the industry through a focus on understanding and meeting the needs of its …

Stuart Viney, Chief Product Officer at Sporting Solutions, chats to SBC News about how sportsbooks can improve their odds models via the company’s managed trading services. Viney explains that these services offer clients a flexible and effective way to reach profitability by giving them “the extra 10%” edge over their competitors. SBC: How have changes to the preferences and strategy …

Evoke Plc is focused on the ‘execution of short-term actions’ to maximise operating margins and return its business to growth in H2 trading. This statement follows the LSE gambling group publishing interim results, showing H1 losses (after tax) of £143m— a 300% increase compared to 2023 losses of £32m. A summary of H1 trading detailed performance declines, specifically impacting its …

Building on the significant success of its pre-match offering, OpenBet’s new in-play BetBuilder allows bettors to create customised wagers as matches unfold. Luke Saunders, Vice President Commercial at OpenBet, outlines how this latest addition will provide players with an enhanced betting experience and help the company further extend its global customer base. SBC News: How will OpenBet’s new in-play BetBuilder …

Flutter Entertainment Plc celebrates ‘excellent Q2 trading’, as leadership raises its full-year fiscal guidance for its US business and the wider Group (excluding US) performance. Publishing its Q2 accounts, the NYSE-listed gambling group highlighted that it “outperformed all market consensus”, generating corporate revenues of $3.6bn, up 20% on 2023 comparatives of $3bn. Headline growth was underpinned by Flutter’s portfolio of …

A shifting landscape is being witnessed on a global scale across the gaming ecosystem. Regulation is tightening across legacy jurisdictions, the black market is increasingly being placed under the microscope and an increasing number of geographies are opening up to the prospect of legislation in ushering in a legalised space. Following a focus on investment strategies, Mark Robinson, Commercial Director …

Pressure mounts on Australia PM Anthony Albanese to stick to his principles and apply a blanket ban on gambling advertising across all media disciplines. This weekend, the Alliance for Gambling Reform, a non-profit organisation combating gambling harms in Australia, published an open letter in response to reports that the Labor government will water down the measures of the Murphy Report. …

Jordan Levin, OpenBet CEO, talks exclusively to SBC News about the company’s strong growth in H1 2024 and how the award-winning sports betting provider is firmly positioned to make waves across Brazil.  SBC News: What have been the key factors behind the company’s recent momentum in H1 2024? Jordan Levin: Firstly, we have a great team in place who possess …

As the Affiliate Leaders Summit approaches, taking place alongside the SBC Summit on September 25-26, 2024, we sit down with Sebastian Paris, COO of bwise Media, to explore the company’s unique approach to bridging the gap between publishers and operators.  With a mission to enhance efficiency and drive innovation, bwise Media has established itself as a significant player in the …

With football’s relationship with the gambling industry under immense pressure in the UK, the Scottish Professional Football League (SPFL) has decided to take its own route regarding such sponsorships. The SPFL ‘shouldn’t be stuffy about gambling,’ according to its CEO Neil Doncaster, who recently described partnering with UK-based William Hill as an ‘obvious fit’. Emphasising however that he agrees with …