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Will Whitehead, mkodo: Achieving sportsbook and casino differentiation through UX

differentiation

Achieving product differentiation is arguably more important now than ever as sportsbook and casino operators face the challenge of staying relevant, writes Will Whitehead (pictured), Associate Director – Accounts at mkodo. This remarkable period triggered by the outbreak of COVID-19 has stressed the importance of having dynamic and agile digital products and has likely rang alarm bells for many over …

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SBC Digital Summit: FTP games not a stop-gap until normal service resumes – Cillian Barry

Koerl

Speaking on the Leadership in Betting track on day one of the SBC Digital Summit, SportCaller’s Managing Director Cillian Barry outlined five key points which look at how free-to-play (FTP) games can boost engagement and retention with audiences during the live sport shutdown. During his presentation Barry looked at how the changing industry might transition from the current situation under …

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Ivo Marinovic, NSoft: How Lucky Six is proving enduring appeal in time of crisis

Lucky Six

Number-based games have always provided a bridge between the sportsbook and casino sectors for NSoft, whose unique offering includes Roulette, Next Six, Lucky X and Keno, as well as Lucky Six – still its most lucrative game despite launching almost a decade ago. Now more than ever, NSoft has seen the advantages of number-based games acknowledged by sportsbook operators left …

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OptaJoe and the search for the perfect sports insight

OptaJoe

Ahead of his attendance at the Stats Perform booth (C3) at the SBC Digital Summit (today and Thursday), we sat down with Duncan Alexander from the Stats Perform sports data team. Alexander explained how he and his fellow statisticians support marketing and content teams, as well as more on his search for the perfect sports insight and the new Opta …

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SBC Digital Summit: The US is a growth area for virtuals – Martin Wachter

Delivering a Virtual Sports Showcase on day one of the SBC Digital Summit, Martin Wachter – CEO of Golden Race – predicted that virtual sports in the US will grow in popularity.  He said: “At the minute, one of our biggest projects is New Jersey. This is our first stop in the US, which is a very important market for …

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SBC Digital Summit: Betting leadership focuses on ‘reopening unknowns’

C-level leaders on the first day of the SBC Digital Summit spoke about the challenges of ‘business continuity in the face of COVID-19’ disruptions and mitigating the unprecedented circumstances that have changed global betting’s operational strategies.  The discussion was started by moderator Jordan Levin, CEO of SG Digital, who asked the panellists to detail ‘first responses’ to the COVID-19 outbreak. …

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EPIC: Education and research is key to mitigating problem gambling 

In recent weeks, government officials have called upon the gambling industry to ramp up protection measures and provide additional funding for problem gambling treatment during the COVID-19 lockdown.  Speaking to SBC, EPIC Risk Management CEO Paul Buck explained that while additional funding for treatment would be welcome, further support for both research and education is key in mitigating gambling related …

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Carsten Koerl, Sportradar: Adapting at speed to counter loss of ‘real’ sport

In the nearly 20 years since Sportradar was founded, I have never seen our landscape change so drastically in such a short period, writes the company’s CEO Carsten Koerl. In just a few weeks, we have gone from celebrating and looking forward to a diverse range of global sporting events, to the widespread cancellation and postponement of almost all live …

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John Gordon: Incentive Games – Putting the Reality into Virtual

John Gordon CEO and Co-Founder of betting innovation studio Incentive Games, details to SBC audiences that filling live sports void won’t be as easy as bookmakers simply expanding their virtual sports inventories. Reality bites as COVID-19’s lockdown raises critical questions of bookmaker’s product planning, delivery and all-round engagement capacities.  ___________________ The landscape of gambling has been changed dramatically by the …

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Soft2Bet’s Boris Chaikin on meeting punters’ needs through white label development

Innovation and evolution of product offerings have been the key to mitigating the impact of sporting cancellations, writes Soft2Bet CEO Boris Chaikin. As the wider betting and gaming industry continues to find new ways to deal with the impacts of COVID-19, Chaikin (pictured below) discusses Soft2Bet’s heritage, white label model, and how the company has adjusted amid the current pandemic. …

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