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Bayes Esports: Challenges in marketing esports to the ‘traditional’ sports bettor

SBC News Bayes Esports: Challenges in marketing esports to the 'traditional' sports bettor

Ben ‘Noxville’ Steenhuisen (pictured right), Senior Software Architect at Bayes Esports, looks at the overlaps between esports and ‘traditional’ sports before assessing some of the key challenges companies face when marketing the concept of competitive video gaming to new demographics of bettors. For a long time the variety of sports available for traditional sports betting was a mostly stagnant pool. …

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Approval of Debit Card use divides Buenos Aires on Safer Gambling duties

SBC News Approval of Debit Card use divides Buenos Aires on Safer Gambling duties

The government of the Province of Buenos Aires has authorized the use of electronic payments, leading to casinos now being able to accept debit card use. As a response, different groups argued that this approval could lead to problem gambling issues. Through a new measure from the Provincial Institute of Lotteries and Casinos (IPLyC), the regulator of Argentina’s biggest jurisdiction …

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Sarah Gardner: UKGC aware of blurred complexities governing novel product interactions

consultation

The emergence of ‘new, novel products’ that have hit the UK’s online gambling market in recent years have presented a unique challenge for both regulators and operators. Speaking to industry stakeholders at last week’s ICE 2022 London expo, UK Gambling Commission (UKGC) Deputy CEO Sarah Gardner outlined ongoing concerns, noting that many of the products and their engagements are a …

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David Clifton: Licensing Expert – Musings on a pending White Paper

SBC News David Clifton: Licensing Expert – Musings on a pending White Paper

As I write this, the global gambling industry community has this week once more descended on London for the return of the ICE 2022 conference. Many of them may have thought that, by now, the potential future UK gambling regulatory landscape would already have been made clear, bearing in mind initial indications that the Government White Paper on the Gambling …

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Pontus Lindwall: Positioning Betsson as a leading technology company

SBC News Pontus Lindwall: Positioning Betsson as a leading technology company

The gambling industry has changed substantially over the last few years, most notably with the growing influence of the online sphere on how we consume information and entertainment.  Speaking in the latest SBC Leaders magazine, Betsson Group CEO Pontus Lindwall explained that when he first entered the online gambling industry in 1996, the sector was very much in its infancy. …

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Andrew Rhodes: Outcome of UK Gambling Review will be significant on a global basis 

SBC News Andrew Rhodes: Outcome of UK Gambling Review will be significant on a global basis 

The global significance of the pending outcomes of the Gambling Review were laid out by Andrew Rhodes, Chief Executive of the UK Gambling Commission (UKGC), to industry leaders attending the ICE 2022 World Regulatory Briefing.  Opening his address, Rhodes welcomed ICE audiences to a ‘much-changed world’, adjusting to the aftermath of the global COVID-19 pandemic and its radical change in …

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Avid defenders of compliance: How Clever Advertising navigates the difficulties of collecting traffic

SBC News Avid defenders of compliance: How Clever Advertising navigates the difficulties of collecting traffic

With a presence in five different continents, the notion of ever-changing regulations is no novelty for Silvia Almeida, the media buying lead that coordinates, controls, and defines the unequivocal pathway of circa 150 media buyers at Clever Advertising. But this does not mean that the performance media agency can rest on its laurels – as it places compliance at the …

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Technamin: Adding a sportsbook platform just ‘makes sense’ for casino operators

SBC News Technamin: Adding a sportsbook platform just ‘makes sense’ for casino operators

Casino operators can extend the reach of their content to new audiences by adding a sportsbook platform to their portfolio, Technamin CEO Suren Khatchatryan told SBC. Speaking ahead of ICE, the CEO shed some light on why a tailored platform is integral to the overall betting experience before highlighting his reasons why now is the perfect time for casino operators …

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