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BOS Webinar Series continues with Luckbox – ‘Breaking The Esports Betting Barrier’

SBC’s fortnightly ‘Betting on Sports webinar series‘ continues on Wednesday 24 July 2019 with ‘Luckbox – Breaking the Esports Betting Barrier’, an exclusive in-depth look at the development and launch of the new esports betting platform. As a start-up aiming to conquer a discipline that has proved challenging for established bookmakers, Luckbox is perhaps the industry’s most intriguing ventures. The …

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Winning Post – Kenya bringing down the big beasts

Regulus Partners details how the tables have turned on Kenyan sports betting incumbents, operating in a market which was formerly branded as the ‘leading example’ for further regulated African gambling jurisdictions… ________________    The Kenyan government has reportedly written to telcos including Safaricom, the country’s leading mobile (and therefore payments) provider, with a list of operators that have not had …

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Ross Haselhurst, Bede Gaming: How a modular platform approach puts operators on the path to global success

modular

Companies looking to diversify their offerings in a bid to enter into emerging markets frequently hit challenges in resource, focus and market knowledge. Ross Haselhurst, Commercial Director at Bede Gaming, explains how partnering with the right platform is essential to unlocking elusive opportunities.  SBC: With more markets regulating, what benefits do you see in a modular approach to integration? RH: …

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Vasilije Lekovic, Trustly: How Pay N Play puts players straight in the action

Pay N Play

Vasilije Lekovic, Director of Gaming Accounts at Trustly, spoke to SBC News about the impact Pay N Play® has on the registration and account verification process, how it has become an “industry standard” in Sweden, and why a new addition to the Pay N Play family is ready to revolutionise conversion from affiliate websites.  SBC: Can you quickly summarise what …

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Round table – BtoBet: The future of sportsbook personalisation

personalisation

Some of the leading suppliers to the sports betting industry offered their insights into the future for sportsbook personalisation based on automated customer segmentation, advanced behavioural analysis and predictive AI-driven models. The next round table participant was BtoBet, represented by its Chairman Alessandro Fried. SBC: What role does pricing and risk have to play in the differentiation of a sportsbook …

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Industry prepares for biggest ever betting on politics markets

politics

Matt Shaddick, Head of Ladbrokes Politics, said that betting has “never really solved the problems around offering betting on constituencies” amid rumours of a UK snap election. Speaking in ‘Rare Breed – Betting on Politics’, the first in SBC’s new fortnightly ‘Betting on Sports webinar series’, Shaddick admitted that the difficulty in pricing 650 markets right makes them a “gold …

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Dylan Mitchard: Betgenius – Live basketball betting a data-driven success

As turnover on in-play basketball continues to rise, Dylan Mitchard, Business Development Manager at Betgenius, looks at how further investment into data capture technology will deliver an even more engaging and profitable product for bookies… ______________ A regular in the top-three betting sports in key European markets, basketball’s importance to bookmakers has never been greater. The majority of our clients …

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Martin Lycka: Online gambling regulation – quo vadis?

QPAs - Copyright: georgejmclittle / 123RF Stock Photo

In the first of a series of columns on international gambling legislation, GVC’s Director of Regulatory Affairs Martin Lycka takes a look at the history of gambling law and identifies the key elements that link the most successful regulations. When I joined the online gambling industry ten years ago one of the ultimate regulatory goals was to convince the European …

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Simon Lidzén: Fast Track – Reshaping CRM as a responsibility discipline

 As social responsibility and sustainability drive the industry’s operational agenda, how should betting incumbents restructure CRM as a core operator discipline? Simon Lidzén Co-Founder and CEO FAST TRACK, a technology seeking to disrupt standard  CRM industry practices, details to SBC that current frameworks will not safeguard betting from its present and future challenges in engaging consumers safely… ______________________ SBC: Fast Track …

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GambleAware report suggests ‘clearer’ strategy needed on advertising

Published in its latest interim report, GambleAware has conducted research into the impact that different forms and frequencies of gambling adverts had upon children, young people and vulnerable adults. The research, carried out by two consortia led by Ipsos MORI and the Institute for Social Marketing at the University of Stirling, found that lotteries and bookmakers are among the highest …

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