Retail

Vlad Kaltenieks, CEO of BoyleSports, outlines the operator’s strategic vision to enhance fan engagement in horse racing, potential challenges or opportunities arising from the new Irish regulatory Bill and the overall importance of the sport in the country. SBC: Is horse racing BoyleSports’ primary sports sponsorship focus in Ireland or does it form part of a multi-dynamic marketing strategy?   VK: …

Flutter Entertainment has announced that it will continue its long-standing B2B partnership with PARI MUTUEL URBAIN (PMU), providing a multi-channel sportsbook platform for the French horseracing’s principal betting operator. The B2B unit of Flutter Entertainment has serviced PMU’s sportsbook platform since 2010, a partnership that began under Paddy Power and has been maintained throughout the group’s multiple transitions. Upcoming developments …

Kindred’s responsible gambling initiative has picked up pace once more thanks to its collaboration with Sweden’s ATG and Svenska Spel.  The three operators, with the latter two being state-backed companies, started working together back in 2022 with the common goal of addressing the issue of problematic gambling behaviours in the Swedish market. Since then, the trio have been releasing joint …

Swiss-based lottery operator Allwyn has become a majority investor in Instant Win Gaming Limited (IWG). Upon closing, the investment will give Allwyn a 70% stake in IWG’s operations. Stakeholders were informed that Allwyn will use existing capital to finance the investment. Stepan Dlouhy, Allwyn Chief Investment Officer, said: “Allwyn’s agreement with IWG will enable us to create and leverage high-quality …

PA Betting Services (PABS) and BetMakers Technology Group have announced the launch of their latest racing project.  The AdVantage Platform seeks to ‘revolutionise’ the global racing experience for punters by integrating data, content, trading, streaming and editorial in a single unified hub. Jake Henson, CEO of BetMakers, commented: “BetMakers are proud to partner with PA Betting Services, a world-class organisation …

Betting operator kwiff has expanded its agreement with Racecourse Media Group (RMG) to now include horse racing streaming.  The new terms mean that kwiff will upgrade its native apps with RMG’s offering so that players can now enjoy UK and Irish racing content from around 1,200 race meetings per year – leveraging RMG’s coverage of 35 racecourses, including Cheltenham, Aintree, …

The Presidents and Councillors of Italy’s 20 autonomous regions and 100 municipalities have been advised to support the government’s plans to reorganise gambling. The plea was cited by the Conferenza Unificata (CU), the body charged with fostering cooperation between the Italian state and the governments of autonomous regions and municipalities. The CU has reviewed the government’s reorganisation decrees for land-based …

Arena Racing Company (ARC) has announced that it is taking the Premier Greyhound Racing (PGR) data rights to tender. Opening up an opportunity in the UK greyhound racing sector, the process is set to begin this month, with the outcome being the ARC choosing a partner to provide betting operators and media groups with greyhound content from PGR-operated tracks. PGR …

The National Lottery has launched its new advertising campaign, refreshing the Lotto jackpot to UK audiences under the stewardship of new operator Allwyn UK. The debut campaign of Allwyn UK promotes ‘everyday winners’ of the £1m Lotto jackpot, asking participants the question ‘Will you be next?’. London creative agency VCCP developed the campaign for Allwyn UK, who officially took charge …

NYSE-listed International Game Technology PLC (IGT) through subsidiary IGT Global Solutions Corporation has extended its partnership with Lithuanian Lottery UAB Perlas Network (Perlas).  The agreement will see both parties collaborate for another 12 years until at least 2035, with IGT introducing a steady flow of upgrades to Perlas’ lottery central retail system.  Jay Gendron, IGT Chief Operating Officer Global Lottery, …