Industry leadership and social responsibility advocates should be concerned at the NHS’ cold stance on Safer Gambling Week. Regulus Partners acknowledges the safer gambling initiative’s obvious flaws but states that it should not be discounted as virtue signalling by betting operators. _________________ The NHS’s decision to criticise ‘Safer Gambling Week’ reveals much about the challenges facing the National Strategy to …
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Digital marketing software provider Optimove has entered a new partnership with BlueRibbon Software which will focus on boosting player engagement and retention. Under the agreement, BlueRibbon will build an ‘out-of-the-box integration’ with Optimove, enabling Optimove users to create custom jackpot campaigns, increasing player engagement, loyalty and retention. Yuval Shefler, VP Strategic Partnerships at Optimove, said: “BlueRibbon’s gamification solution is a …
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Italian online gambling incumbents have received some welcome news as Rome’s Lazio TAR Administrative Court sides with Betway, Sportpesa, Nexigames and Snaitech in their appeals against Italy’s ADM Customs and Monopolies Agency. The operators had lodged separate TAR appeals against the ADM, as the regulatory body had failed to provide assurances that they would be able to reapply for licensing extensions. …
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MyRacing (MyRacing.com), the horseracing results and information portal of Spotlight Sports Group, has launched its first weekly ‘MyRacing Show’ aiming to showcase the wonderful, weird and enthralling sport of horseracing to a broader audience. Published across Spotlight’s social media platforms (Facebook, Twitter and Instagram), the ‘MyRacing Show’ is hosted by up-coming comedian Ross Brierley – a former employee of William Hill …
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Casinos and betting shops across England have offered to voluntarily introduce tighter coronavirus restrictions in order to be allowed to reopen in Tier Three areas once the current lockdown ends. Michael Dugher, CEO of the Betting and Gaming Council (BGC), made a ‘direct plea’ to Cabinet ministers Michael Gove and Matt Hancock, stating that venues ‘will go even further’ to …
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The Advertising Standards Authority (ASA) has revealed a drastic improvement in gambling-related adverts being restricted to underage audiences after the watchdog published the results of its ‘second online marketing sweep’. Continuing its year-long project, the ASA noted that inappropriately placed online betting and gambling adverts had ‘reduced significantly, from 70 ads in the first sweep to 5 ads in the …
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Southampton Football Club and gambling brand Sportsbet.io have joined forces to launch a new campaign which raises awareness of 2020 Safer Gambling Week. The Safer Gambling Week campaign runs from 19 to 25 November, and the Premier League side will provide fans with support and advice on how to bet responsibly. A dedicated space on the official club website will …
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Gaming Innovation Group (GiG) has secured an extension to its existing tech partnership with North Macedonia casino group K.A.K. DOO Skopje (KAK). Recognised as North Macedonia’s biggest casino operator, KAK appointed GiG in September to lead the digital transformation of its flagship ‘LeGrand Casino’. KAK has also recently secured a licence extension allowing it to enter Macedonia’s sports betting marketplace, …
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Pinnacle will strengthen its commitment to social responsibility after signing a new partnership with Sumsub, an identity verification platform that covers the compliance disciplines of KYC, KYB and AML. Through the new agreement, Sumsub will support the operator in streamlining its onboarding customer procedures fulfilling key compliance requisites across multiple jurisdictions, as well as helping ‘protect their users from unnecessary …
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William Hill has launched a new campaign to utilise its entire media and sponsorship portfolio in support of ‘Safer Gambling Week- #SGWeek20’ which takes place from 19-25 November. The bookmaker has launched a series of mini-clips and personalised messages from its sports ambassadors and sponsorship partners, promoting #SGWeek20’s core objective of broadening the conversation with customers and the wider public …
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