SBC News Voice of the Sports Betting Industry
FTSE listed GVC Holdings has moved to quickly revamp its new Georgian online gambling asset Crystalbet, announcing that it has launched its ‘comprehensive suite of casino content’ for its new digital property.
Updating stakeholders, GVC’s development team has expanded Crystalbet’s entire casino suite adding +150 games titles, from leading industry suppliers including Yggdrasil, NetEnt and GVC’s in-house games studio.
Delivering Crystalbet’s games expansion, GVC detailed that its new property would benefit from higher jackpot content and better cross-device engagement between desktop and mobile verticals.
Commenting on the announcement, Shay Segev GVC’s Co-Chief Operating Officer said:
“We are delighted to have integrated GVC’s gaming content with Crystalbet in such a short space of time since the acquisition. Georgian customers will now have access to a hugely expanded range of games which we believe is by far the broadest and best in the market.”
Completing its first major integration for Crystalbet operations, GVC’s development team will now move to optimise the Georgian online casino’s CRM tools, live dealer inventories and UX frameworks.
Supporting the upcoming changes, Koba Giglemiani CEO of Crystalbet stated: “The support that GVC have provided Crystalbet since we began working together has already had a hugely positive impact on our business. The benefits we are seeing, even at the earliest stages of our integration, makes us extremely excited about the future. We are looking forward to progressing the integration and offering our customers the very best online gaming experience.”
