Sportech strengthens US betting muscle with Sportradar

Andrew Gaughan – Sportech

London-listed racing/betting systems provider Sportech Plc will bolster its US trading provisions, utilising Sportradar sports betting solutions and risk management services.

Updating the market, Sportech governance confirms that it will utilise Sportradar’s comprehensive sports betting technology systems, to service its US enterprise post-PASPA’s federal repeal.

The commercial agreement will see Sportech significantly expand its sports betting inventory, risk management resources and data tracking provisions across its existing network of 90 US licensed gambling premises.

Confirming the US-centric partnership Andrew Gaughan, Group CEO of Sportech Plc said:

“We are pleased to expand Sportech’s product line to include Sportradar’s globally recognised sports betting capability.  We are now well placed to deliver a world-class sports betting experience to our business clients across the US as well as to our retail customers in Connecticut through our online and mobile channels when legislation permits.

Sportradar is a leader in sports event data, monitoring, and integrity and is an official partner for the NBA, NFL, NHL, NASCAR amongst others and we are pleased to have forged this strategic agreement.”

In its latest industry update, Sportech governance stated that it would concentrate its entire business resources and strategy on developing and furthering its US market propositions.

Sportech is set to initially deploy Sportradar’s turnkey sports betting platform across its retail business in Connecticut when legislation permits.

Neale Deeley – Sportradar

Backing Sportech as a US partner, Neale Deeley VP Gaming Sales for Sportradar, said:

“We are excited to partner with Sportech, who share our vision of how the US sports betting market will unfold and who are well positioned to capitalise on that market with their existing gaming licenses and strong customer base.  Sportradar’s turnkey solutions and market leading bookmaker services will accelerate their sportsbook offering and provide them with a strong advantage as other states pass sports betting legislation.”

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