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YGAM and GamCare enlist Cambridge United for Kick the Habit campaign

SBC News YGAM and GamCare enlist Cambridge United for Kick the Habit campaign

Responsible gambling organisations GamCare and YGAM are set to launch the Kick the Habit campaign in cooperation with Cambridge United Community Trust (CUCT). The campaign will see CUCT promote podcasts, articles and interviews via social media channels. The media releases will focus on the consequences of gambling problems and provide education regarding the topic. Additionally, the drive will focus on …

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Henrik Tjärnström: ‘No sleep till Kindred hits 0% harm’ 

SBC News Henrik Tjärnström: ‘No sleep till Kindred hits 0% harm’ 

Kindred Group’s pledge to incorporate ‘transparent safer gambling metrics’ as part of its financial reporting duty has been deemed a ‘leadership milestone’ by company chief executive Henrik Tjärnström. This week, Kindred became the first listed operator to publicly disclose information on its share of corporate revenues generated from ‘high-risk customers’, alongside further data tracking its group-wide safer gambling efficiencies. Tjärnström …

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Age restriction violations on the decline, says ASA

SBC News Age restriction violations on the decline, says ASA

The Advertising Standards Authority (ASA) has announced that age restriction violations in UK gambling advertisements have fallen, according to its latest report. Adverts involving gambling, alcohol, tobacco and other products deemed adult oriented or harmful to children were analysed over a three month period from October to December 2020 using monitoring tools. Across a sample of 49 websites and 12 …

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GambleAware partners with Expert Link to launch ALERTS network

SBC News GambleAware partners with Expert Link to launch ALERTS network

Responsible gambling advocacy charity GambleAware has appointed Expert Link to co-design its nationwide ‘ALERTS’ network. GambleAware has provided funding for, ALERTS – which is an acronym for ‘Affected Lived Experience Research, Treatment and Support Group’ – for 18 months. The group will consist of people with lived experience of gambling harm. The charity’s stated ambition is that the group will …

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Betfair enhances video content with Spotlight Sports Group extension

Betfair

Spotlight Sports Group has extended and expanded its live video content partnership with Betfair which will focus around the Racing Post Live show. Every Saturday afternoon through 2021, Racing Post Live will broadcast live reactions from racing experts as well as exchange prices and tipping throughout the day’s racing. With the aim of driving bettor engagement, the video partnership will …

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MansionBet strengthens ARC partnership with greyhounds sponsorship

MansionBet enhances ARC partnership with greyhounds sponsorship

Online betting operator MansionBet has been named the official sponsor of over 800 greyhound races in 2021 following an agreement signed with the Arena Racing Company (ARC).  Under the terms of the deal, the bookmaker’s branding will be displayed across all four ARC greyhound tracks, beginning with tonight’s (11 February) racing at Newcastle, and continuing at Newcastle, Sunderland, Birmingham’s Perry …

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Australia’s Senet launches new CSR accreditation

Australia’s Senet launches new CSR accreditation

Senet – an Australian gambling law, regulatory, and compliance advisory – has released a new compliance accreditation to protect individuals from the risks associated with problem gambling and money laundering. Known as Senet Assure and Senet Assure Premium, the accreditation has been designed to safeguard gaming organisations and venues, their customers, and their communities. Paul Newson, a regulatory and gambling …

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Forza Football grows advertising capacity with Sportradar’s ad:s

Forza Football grows advertising capacity with Sportradar’s ad:s

Sportradar has agreed to exclusively manage the advertising inventory for Forza Football’s live score app by supplying its data-driven marketing solution, ad:s. Through the partnership, Sportradar will utilise its knowledge of bookmaker marketing requirements to optimise the football technology firm’s advertising placements.  Sportradar will, through its Marketing Cloud platform, support Forza Football in delivering personalised messaging by prioritising native, odds-first …

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Svenska Spel focuses on digitisation to mitigate Cosmopol hurt

SBC News Svenska Spel focuses on digitisation to mitigate Cosmopol hurt

The enforced closure of Sweden’s Casino Cosmopol venues continues to disrupt Svenska Spel trading, as the state-owned operator reported a 14% decline in group Q4 net gaming revenues to SEK 2,212 million (Q4 2019: 2,247 million).  Svenska Spel has predicted that if Casino Cosmopol venues are to remain closed for a further quarter, it will face a SEK 250 million …

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