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Betmotion expands sponsorship portfolio with Mackenzie Dern deal

SBC News Betmotion expands sponsorship portfolio with Mackenzie Dern deal

Latin American sports betting operator Betmotion has enhanced its sports sponsorship portfolio following an agreement with UFC fighter Mackenzie Dern. Under the terms of the partnership, Betmotion will be able to use the Brazilian-American women’s strawweight’s brand image for marketing promotions via social media and on its website. Dern – who is currency ranked as the No.11 competitor in her …

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Italian gambling to protest extreme lockdown enforcements  

SBC News Italian gambling to protest extreme lockdown enforcements  

Workers of Italy’s embattled gambling sector are ‘united to make their voices heard’ to a new government, demanding that businesses be granted clarity on their prolonged COVID-19 suspensions.  Uniting under the banner of ‘Legal Gaming Workers’, staff of Italian licensed gambling firms will hold joint public protests at Milan’s Piazza del Duomo and Rome’s Piazza del Popolo on 18 February. …

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UKGC to close data and research consultation 

Sarah Garnder: UKGC consultation conclusions due this summer

The UK Gambling Commission (UKGC) has issued its final call on evidence with regards to how it should reshape its research methodologies measuring UK gambling participation. The consultation was launched on 18 December 2020, with the Commission seeking input from diverse stakeholders on its approach to gathering data and information on UK gambling participation and problem gambling prevalence statistics. Closing …

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Soft2Bet boosts Nordic expertise with Noer promotion

Soft2Bet boosts Nordic expertise with Noer promotion

Peter Christian Noer has been selected as Soft2Bet’s new Regional Manager for the Nordic markets, strengthening the sportsbook platform provider’s position within the region. Following an ‘impressive spell’ as the Country Manager for Sweden, Noer will now take responsibility for helping Soft2Bet to continue growing its footprint across Sweden, Norway and Finland – three areas identified as ‘key territories’ for …

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Flutter’s Ian Proctor outlines affordability approach

SBC News Flutter’s Ian Proctor outlines affordability approach

Ian Proctor, Chairman of Flutter Entertainment, the bookmaking holding company behind Paddy Power and Betfair, has released a statement concerning the ongoing review of the 2005 Gambling Act. In the statement, Proctor acknowledged that: “Gambling has gone through a technical transformation over the last 15 years, and the rules have not kept pace.” The main focus of Proctor’s statement concerned …

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Microgame: Capitalising on the ‘step change’ for Italy’s betting market

Microgame: Capitalising on the 'step change' for Italy's betting market

The pandemic has brought about a ‘step change’ in the development of the Italian betting market, said Microgame CEO Marco Castaldo (pictured, left), who believes that operators are now beginning to realise the online growth potential. Speaking ahead of next week’s SBC Digital Italy, he explained why those operators who can differentiate the overall user experience by specific player segments …

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Ström’s Veralda sells 2% shareholding in Kambi Group 

SBC News Ström’s Veralda sells 2% shareholding in Kambi Group 

Veralda, the private investment fund of Swedish sports betting tycoon Anders Ström, has confirmed the sale of 675,000 shares in Kambi Group Plc. The share sale was executed yesterday, with Veralda divesting 2% of its current equity in Stockholm-listed Kambi for a purchase price of SEK 462 per share (€45). The transaction placed with private Swedish and institutional private investors …

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FDJ 2020 results drained by early Covid hits 

SBC News FDJ 2020 results drained by early Covid hits 

Groupe FDJ has reported a ‘gradual recovery’ to its financial performance, as strong second-half lottery sales helped the company mitigate sustained Covid headwinds incurred earlier in the year. Completing its first year as a Paris Euronext enterprise, FDJ recorded full-year group stakes (lottery sales + sports betting wagers) of €16 billion, down 7% on corresponding FY 2019’s €17.1 billion. The …

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SoftSwiss launches new betting project with Bitkingz parternship

Sports betting games provider ParlayBay has formed an alliance with GRID Esports as it looks to power its next-generation gaming experience.

SoftSwiss has announced Bitkingz Sportsbook, a project from Bitkingz Casino, as its latest client. Bitkingz Sportsbook was launched on 1 February 2021, supplied with main odds feeds by Betradar. The sports betting site now gives access to over 10,000 live events. The sportsbook’s operator, Bitkingz Casino, runs via the SoftSwiss online casino platform, and will now offer its users an …

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