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Latin American gaming operator Betmotion has expanded its advertising capacity in the region via a sponsorship agreement with Brazil’s Fluminense FC. Under the terms of the agreement, Betmotion’s brand logo will be featured prominently on the Rio de Janeiro-based club’s shirts as a ‘chest seal’. Furthermore, the operator has created an exclusive betting page for the four-time Brasileirão Serie A …

Kindred Group Plc has confirmed the internal promotion of Andreas Reimblad who will assume the senior management position of Group Head of Sportsbook.  Reimblad will take over from former incumbent Erik Backlund, who was promoted to Chief Product Officer (CPO) of the Stockholm-listed online gambling group last year. Mirroring his predecessor, Kindred stated that Reimblad had proven his capacity and …

The Betting and Gaming Council (BGC) has warned the government about the ‘dangers of complacency’ in underestimating the growth of black-market threats on UK gambling.  The trade body referred to a PWC report published this morning which reveals that the number of British punters using black market websites to place bets has more than doubled. Tracking players over the period …

The UK Gambling Commission (UKGC) has hosted the first meeting of its ‘Lived Experience Advisory Panel’ providing first-hand accounts and insights on gambling harms, risks and addictions. Beginning in June, the Commission has been working to establish a ‘lived experience group’ to form part of its wider ‘Experts by Experience’ group, providing advice and recommendations on the development of UKGC’s …

Luckbox has upgraded its live sports inventory by expanding its existing partnership terms with EveryMatrix.  The extended agreement will allow Luckbox to expand its live sports coverage to 105 traditional sports, with the esports betting platform securing access to 85,000 pre-match events, 70,000 live events, and 450 types of bets as well as bet builder and cash out functions.  The partnership …

Horse Racing Ireland (HRI) has announced that it will launch a new mobile application, assisted by digital and data consultancy PTI Digital. The creation of the app is part of HRI’s wider digital vision that will deliver growth and revenue for the business, enhance race day experience, engage key audiences and meet wider HRI strategic objectives.  In March last year, …

Ladbrokes has been sanctioned by the Advertising Standards Authority (ASA) after a complaint regarding an on-demand video advertisement. Released on 25 October 2020, the video, set in a café, depicted various customers using the Ladbrokes app on their phones. Footage of a horse race is then shown, while a voice over states ‘come starter’s orders, I’m a bag of nerves,’ …

Tennis’ governing bodies have launched the International Tennis Integrity Authority (ITIA) new website to improve communication, information and engagement between all stakeholders protecting integrity across all levels of the sport. The formation of a new tennis integrity body was recommended by the Tennis Integrity Unit (TIU) independent report into match-fixing and athlete corruption published in 2018. The damaging findings of the …

Operating under The Lottery Office brand, Global Players Network will enhance its affiliate experience through the launch of a new affiliate programme running off the Cellxpert platform. Through the new programme, The Lottery Office affiliates will be able to utilise ‘a range of business models’ that suit their individual needs and marketing strategies. “We are pleased to be working with …

The board of Tabcorp Holdings is reportedly reviewing a number of individual offers and options from companies looking to acquire its TAB wagering and media units. Grabbing yesterday’s business headlines, FTSE100 Entain Plc revealed its interest to acquire TAB units and merge the heritage betting brand with its active Australian market portfolio.  Despite its public announcement, Entain chose not to …