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World Snooker have announced that Betfred has extended its title sponsorship of the World Championship for an extra two years. Snooker’s biggest tournament will continue to be called the Betfred World Championship until at least 2019. This year’s event finished on Monday with Mark Selby beating Ding Junhui 18-14 in the final at the Crucible Theatre in Sheffield. A global audience of …

Sportradar supplier of sports related data and analysis provisions, has confirmed that it has extended its market services for German sports betting operator Tipbet. In cooperation with betting data subsidiary Betradar, Sportradar will extend Tipbet betting market services which will now offer a complete Esports suite. The Esports inventory will be made available throughout Tipbet’s online and retail portfolios, giving the …

After being commended at the back end of last year for its use of Twitter, mobile casino LeoVegas is launching an engaging social media campaign to promote its new Michael Jackson-themed game. It is a five-reel slot with 25 paylines, featuring wilds, scatters and two free game features (Beat It and Smooth Criminal). Bally Technologies created the game for real money …

Tabcorp have announced an extension to its sponsorship agreement with the Australian Trainers Association (ATA). It is an upgrade on the partnership which first came to fruition in 2014. The new agreement will see Tabcorp partner with the ATA, the official representative organisation for the country’s horse trainers, on a number of new raceday initiatives in 2016 including supporting the TAB/ATA Celebrate Women Trainers Handicap …

Ladbrokes leadership has been dealt a blow by shareholders regarding executive pay at its Annual General Meeting held on Thursday, where 42% of votes were cast against the operator’s remuneration report. The report detailed that Ladbrokes CEO Jim Mullen had been paid £567,000 for his first nine month’s leading the operator. Mullen’s predecessor Richard Glynn earned £730,000 in 2014, combined …

Following on from the launch of the eGames and the associated International eGames Committee (IEGC) at the London Games Festival in April, the IEGC has now announced its first advisory board members. These are Dr Jo Twist Ukie CEO, Andy Payne OBE Chair of the European Gaming League, Jude Ower MBE Founder and CEO of Playmob, Daniel Cossi President of Brazilian National …

Sean Carr is Dafabet’s eSports Liaison. Having signed a partnership with one of the world’s leading esports organisations, Fnatic, Dafabet is clearly aiming to lead the line in terms of major bookmakers getting involved in this space.  We spoke to Sean about the partnership with Fnatic, being the industry’s sole esports liaison and Dafabet’s plans for the future. SBC: How …

Titanbet.co.uk will continue its association with York Racecourse when the Knavesmire hosts its first Saturday meeting of the new season on May 21st 2016. Titanbet is looking to boost its impact on horse racing and will complement its association with York by sponsoring a series of races on the all-weather track at Dundalk in Ireland. After a successful first season …

Amir Khan will head into the toughest fight of his career on Saturday night as the Brit faces the much fancied Mexican Saul ‘Canelo’ Alvarez in what will likely be the biggest boxing match of 2016. Khan a former British Olympic Silver Medallist (Athens 2008) has jumped up two weight classes and will be fighting for the WBC middleweight world title, …

Nasdaq-listed Scientific Games Corporation has stated that integration initiatives and cost focused synergies implemented in 2015 have helped the company record an income boost of $50 million up 178% on Q1 2015’s $18 million. Updating the market on its Q1 2016 performance (period ending 31 March), Scientific Games reported growth on revenue and earnings ‘metrics, despite being impacted by unfavourable …