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Pinnacle Sports: Brazil bigger than Euros and South Africa combined

SBC News Pinnacle Sports: Brazil bigger than Euros and South Africa combined

Phil Hudson, Acquisitions Manager at Pinnacle Sports, discusses his firm’s decision to open up the World Cup Final to $1million bets. Do you anticipate the World Cup Final to be your biggest ever betting market? Yes, we fully anticipated volume to exceed both Euro 2012 and World Cup in 2010 combined, with live and mobile components of that making significant …

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Betfred takes on MarginMaker for Australian operation

SBC News Betfred takes on MarginMaker for Australian operation

GTECH has announced that it has been selected to provide the technology platform to support Betfred’s launch of its new Australian interactive sports betting operation. GTECH’s industry-leading MarginMaker platform supported the launch of Betfred’s sportsbook product in May 2014. The initial sports betting launch included the mobile sportsbook, with online and racebook launches to follow in the coming months. GTECH …

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RGC launches online gambling accreditation with PricewaterhouseCoopers

SBC News RGC launches online gambling accreditation with PricewaterhouseCoopers

The Responsible Gaming Council (RGC) is set to announce the launch of RG Check – an Internet, an international accreditation program that enables gambling websites to have their gambling safeguards assessed against independent and evidence-based standards. RG Check – Internet is adapted from the highly successful RG Check – Venue program, which has accredited 60 venues since its launch in …

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Willie Brown to talk on igaming ban at GiGse

SBC News Willie Brown to talk on igaming ban at GiGse

Willie Brown, former Mayor of San Francisco, will appear alongside former Governor of Pennsylvania, Ed Rendell and former Governor of Nevada, Bob Miller at GiGse in San Francisco, CA on July 14 to discuss proposed ban on internet gambling and rights of individual states to decide their gaming policy. Named during his time in the California legislature as one of …

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EntwineTech launches live dealer Sicbo

SBC News EntwineTech launches live dealer Sicbo

EntwineTech, one of the world’s largest Live Dealer platforms, has announced a significant addition to its range of live dealer games. Commencing in July, fans of the traditional Chinese game of Sicbo will have another version to play when using software provided by EntwineTech. Spokesman Ian Dunning said: “We know our customers like a choice of games and while we …

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JenningsBet FOBT deal sees Infinity then beyond

SBC News JenningsBet FOBT deal sees Infinity then beyond

SG Gaming has extended its agreement with independent bookmaker JenningsBet with a new four-year deal which lengthens the 14-year partnership between the two companies until July 2018. As part of the extension, the entire JenningsBet estate will receive SG Gaming’s Infinity terminals, which offers JenningsBet customers an enhanced playing experience through its 21.5” HD screen, an upgraded sound system, and …

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ASA clears gambling adverts… this time

SBC News ASA clears gambling adverts... this time

The Advertising Standards Authority (ASA) has reversed the trend to sanction the advertising of gambling operators in its latest round of adjudications, with both SkyBet and Channel 5 cleared of breaching advertising guidelines. Thirteen complainants has challenged whether gambling ads were inappropriately scheduled around a programme which highlighted the problems that online gambling could cause. Channel 5’s “My Spiral into …

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Ladbrokes’ Sportium brand ups marketing spend

SBC News Ladbrokes' Sportium brand ups marketing spend

Sportium, Ladbrokes’ Spanish brand, has increased its marketing expenditure in Spain with a significant advertising push focused on its mobile products during the World Cup. Ahead of the competition the bookmaker had agreed an exclusive deal with Spanish TV channel GoITV which has been broadcasting every World Cup match to its subscribers. Advertising was accordingly stepped up across digital, television …

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XLMedia expands Nordic marketing services

XLMedia specialists in igaming affiliate and acquisition marketing, announced the  acquisition of an unnamed Scandinavian website network within the internet gaming sector for $2.3 million (€1.7 million). XLMedia are set to increase its services and coverage in the Nordic igaming market, targeting growth in Sweden and the regulated Danish igaming market. The acquired websites will extend XLMedia partner coverage for …

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