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Sweden’s Spelinspektionen has strengthened its fight against money laundering and terrorist financing after agreeing to team up with sixteen of the country’s authorities to introduce new protocols to combat corruption. Arising from the results of a new national risk assessment to identify and assess Swedish authorities’ challenges in the area, it has since been emphasised by the authorities that it …

Leeds based marketing agency Bark&Bite has confirmed to UK business news sources that it will no longer act as lead creative agency for FTSE bookmaker William Hill Plc. Bark&Bite Managing Director Christian Knowles-Fitton has confirmed to Prolific North that the agency will no longer maintain William Hill’s creative marketing accounts, ending a seven-year partnership. Moving forward, William Hill leadership is expected …

Basque Country bookmaker Kirolbet has launched the ‘second phase’ of its responsible gambling campaign utilising its regional sports partnerships to raise awareness of ‘gambling risks and compulsive behaviours’. Issuing a market update, Kirolbet leadership has launched new responsibility specific campaign ‘Haz Caso a los Capitanes’ – ‘Pay Attention to your Captain’ across its retail and digital properties. The Basque Country …

UK bookmaker Betfred has confirmed that it has been chosen as the new primary sponsor for the upcoming Vitality Netball World Cup, which is set to take place in Liverpool next month. The high-profile partnership for Betfred marks the operator’s continued growth to its sports sponsorship network, with the Vitality Netball World Cup already reporting that its ticket sales recently …

Some of the leading suppliers to the sports betting industry offered their insights into the future for sportsbook personalisation based on automated customer segmentation, advanced behavioural analysis and predictive AI-driven models. The sixth round table participant was SG Digital, represented by its VP Sportsbook Product, Nikos Konstakis. SBC: What role does pricing and risk play in the differentiation of a …

Following the rebranding of the International Betting Integrity Association (IBIA) last week, Swedish betting operator AB Trav och Galopp (ATG) has been named as the first operator to join the association. ATG has joined the integrity association as it moves to bolster its global monitoring and alert platform to cover approximately 50 international online and retail betting brands. Magnus Lunner, …

BetVictor, one of the leading online betting employers of Gibraltar, has restated its commitment to the British Overseas Territory by launching a new local recruitment campaign. Gibraltar has been home to BetVictor’s head-office and operational headquarters for the past twenty years, supported by tech hubs in London and Budapest. Issuing a market update, BetVictor leadership confirms that it has launched …