Racing Post, one of the best known brands in betting, is once again putting its full weight behind February’s ICE show in London with betting industry writer Jim Cremin describing it as the business equivalent of ‘the Grand National, the Melbourne Cup and the Prix de l’Arc de Triomphe all rolled into one’.
Cremin, a long time supporter of the event, said: “ICE is inspirational in so many ways, and that makes it priceless for all involved. It’s a perfect mixture of hard-nosed business set against a backdrop of gaming innovation as well as providing an opportunity for the industry to meet old friends and make new ones.”
Now entering its fourth year, the Racing Post Café (Stand S2-130) acts as a central hub for the betting industry to network with decision makers from inside and outside the sector, consider ideas and discuss new concepts. Cremin also explained how the café is an important contact point for the Racing Post to engage with its core audience as well as explore new opportunities in the gaming sector. “Without any doubt ICE is our single most important show from a commercial perspective. As per usual, we will have lined up a series of meetings with key clients, as this is the one show of the year that all of the key decision makers attend.
“Our traditional strength is in the UK and Irish markets, but more recently we have been gaining traction internationally – a development which is due in no small part to our attendance at ICE. There is an established appetite for our content internationally, and we have a brand that seems to resonate everywhere.
“Despite the fact that ICE is our ‘local’ show, it’s the most critical in terms of generating international business. Quite simply, it’s easier to meet the most relevant people at ICE over three days than it is to cover half the globe chasing business.”
“From a new business perspective, we will have staff on hand at all times to discuss what we provide to our customers, and what we could provide to new customers, whether that concerns new products, new content, or any of the various sports we cover. We are there to talk print, web, mobile, tablet and retail solutions, and we provide quality offerings for each medium.”