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MuchBetter launches CashDuster to bridge payments and marketing dynamics

SBC News MuchBetter launches CashDuster to bridge payments and marketing dynamics

Specialist igaming payments provider MuchBetter has announced the launch of its new service ‘CashDuster’, which seeks to bridge operator marketing and payment disciplines. A first of its kind service, CashDuster will help incumbents drive engagement at the point of deposit, allowing operators to display leading marketing campaigns and promotions via the MuchBetter app. Offering frictionless, instant and fixed-cost transparent transactions, …

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Gaming in Spain: Responsible gaming carries costs, but technology is constantly improving

SBC News Gaming in Spain: Responsible gaming carries costs, but technology is constantly improving

Delivering the keynote speech at last week’s Gaming in Spain conference, Director General of the Dirección General de Ordenación del Juego (DGOJ) Juan García Espinosa underlined that incumbents must ensure that responsible gambling measures are upheld.  Espinosa pointed out that since the market opened up in 2013, with the DGOJ issuing its first online licenses, there has been a successful …

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Pentasia launches new website to reflect gambling’s global vision

SBC News Pentasia launches new website to reflect gambling's global vision

Leading industry recruitment and executive search firm Pentasia (Conexus Group) has announced the launch of its new website to reflect the global expansion undertaken by sector incumbents. Updating stakeholders, Pentasia marketing details that it has installed a number of new functions to improve website engagement, including ‘quick apply’, ‘Linkedin registration’ and ‘job alert’ functionalities. In addition, Pentasia’s new website will …

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SNP pushes for gambling modifications as part of wider digital rethink

SBC News SNP pushes for gambling modifications as part of wider digital rethink

Scottish National Party (SNP) leader Nicola Sturgeon has called for a radical rethink on British society’s digital engagements and identity, which would impact the governance of UK gambling. Presenting SNP’s ‘Stronger for Scotland’ 2019 General Election manifesto, Sturgeon underlined that SNP would continue to push for the UK government to treat problem gambling as a public health matter. Despite supporting a …

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UKGC signs memorandum of understanding with Spelinspektionen

SBC News UKGC signs memorandum of understanding with Spelinspektionen

The UK Gambling Commission (UKGC) has signed a memorandum of understanding (MoU) with its Swedish counterpart, Spelinspektionen. The new agreement is hoped to strengthen the collaboration between the two regulators, having come into effect on 11 November 2019. Under the terms of the partnership, the duo will collaborate in sharing best practice on areas such as regulatory policies and procedures. …

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Belgium lottery chief criticised for privatisation remarks

SBC News Belgium lottery chief criticised for privatisation remarks

Jannie Haek, Chief Executive of Belgium’s national lottery operator ‘Loterie Nationale’, has been criticised for commenting on the potential privatisation of a state-owned asset. Belgium media had questioned Haek on whether the Loterie would replicate the privatisation of French gambling operator Française des Jeux (FDJ), which grabbed international business headlines by becoming one of Europe’s most successful IPOs in 2019. Offering …

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Swedish ombudsman warns operators of marketing duties

SBC News Swedish ombudsman warns operators of marketing duties

Sweden’s consumer ombudsman Konsumentverket (KO) has told national media that William Hill subsidiary Mr Green and Karl Casino – a property of L&L Europe – have breached Sweden’s advertising and gambling codes. The igaming operators have been accused of promoting marketing offers to customers registered with ‘Spelpaus’ Swedish gambling’s ’self-exclusion scheme. KO governance has issued warnings to Mr Green and Karl Casino with regards …

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Scientific Games completes $1.2 billion debt-note transaction

SBC News Scientific Games completes $1.2 billion debt-note transaction

Issuing a corporate filing, Nasdaq-listed technology group Scientific Games Corporation (SGC) has confirmed that its wholly-owned subsidiary unit ‘Scientific Games International Inc’ has completed its private debt-offering of $1.2 billion sanctioned at the start of November. A breakdown of the transaction sees Scientific Games debt-note comprised of two tranches set at $700 million of senior unsecured notes due for 2028, and $500 …

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Dinos Stranomitis: Altenar’s successful start-up checklist

start-up

As a gambling industry journalist, we are pitched so many innovative new ideas and accompanying business plans as companies target start-up success in the sector. According to Altenar COO Dinos Stranomitis it is the fragmentation of the gambling market due to legal restrictions, as well as the successful birth of so many specialist turnkey providers, which has created such an …

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Receptional – The search for successful player acquisition

Google Ads

Search remains a potentially lucrative acquisition channel for sports betting operators, but the ever-changing Google landscape makes it one of the most challenging for marketers to get right.  Which explains why a group of marketing and SEO specialists from sports betting and online casino operators could be found in a conference room at Google’s London office on a cold, wet …

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