The Danish Gambling Authority Spillemyndigheden has strengthened its commitment to educating the industry on best practice after publishing its new guide on responsible gambling aimed at licence holders, their employees and other relevant stakeholders. The guide, which will act as a supplement to the Danish Gambling Act and associated executive orders, will include guidelines and interpretations for how licensees can …
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Ardalan Shekarabi, Sweden’s Minister of Social Security, has told national media that the government is ready to publish ‘stage two’ of its regulatory approach on gambling, focusing on enforcing tougher advertising and marketing restrictions upon licensed incumbents. Recognised as one of the highest-profile MPs within the governing Socialdemokraterna (social democrats) party, Shekarabi is the former Minister of Civil Affairs, who …
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Stockholm-listed LeoVegas AB has continued to restructure its marketing leadership, after confirming the appointment of Johan Rikner as new Digital Marketing Director. Detailed as a key leadership appointment for 2020 directives to Swedish business news source Resume.se, Rikner is the former founder of Nordic native and press advertising publisher Nyheter365 (‘News365’) – a business acquired by Stockholm marketing group Mediaplanet in …
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DraftKings has announced a marketing partnership which sees it become the exclusive official sports betting and daily fantasy sports partner of the NY Knicks, NY Rangers and Madison Square Garden (MSG). As a result, the agreement will see DraftKings benefit from premier brand integration access across MSG’s assets, including digital platforms, in-game promotion and out-of-home signage. Ron Skotarczak, EVP Marketing Partnerships …
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Gaming solutions supplier Aspire Global has stated that the firm has reached a retroactive €13.7m settlement with the Israeli Tax Authority. This regards a previously disclosed tax audit “related to management and control jurisdiction, permanent establishment and transfer pricing among the group entities”. The group says that “the resolution brings an end to all related investigations into the company,” with Aspire agreeing to …
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1xBet wants to “set new standards of betting culture” in Africa after being granted a full National Licence to operate its sports betting brand in Nigeria until 2024. The licence strengthens the African presence for 1xBet – a long-term supporter of Nigerian football and and an official sponsor of the Confédération Africaine de Football (CAF). 1xBet is the registered trademark …
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Spanish news sources report that gambling incumbents are set to be hit with further restrictions and reforms as the PSOE minority government agrees to a ‘governing pact’, forming a socialist coalition with minority partner Podemos. This weekend, Prime Minister Pedro Sanchez (PSOE) negotiated coalition terms with Podemos counterpart Pablo Iglesias, seeking to break through a political impasse which saw Spain …
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Organisers of next month’s ICE London claim the event is on course to deliver a comprehensive account of what’s new in international gaming with confirmation that 73 exhibitors from 37 jurisdictions will be ‘stepping into the future’ for the first time as part of the world’s largest gaming technology event which is being held on 4-6 February 2020. The list …
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Online sports betting operator MansionBet has announced the expansion of its current horse racing sponsorships into Ireland for 2020 with Horse Racing Ireland (HRI). As a result of the deal, the Gibraltar-based operator is now set to sponsor over 60 events throughout the UK & Ireland, including Doncaster, Newmarket, Newbury, Cork, Naas and Fairyhouse. Dana Bocker, Head of Integrated Marketing at Mansion, …
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BtoBet has targeted “integration of a digitally wider channel spectrum” through Neuron 3 – a ‘player-centric’ platform supporting mobile, desktop, retail, social media and TV betting. The igaming and sportsbook provider believes that new single-solution platforms such as Neuron 3, which will be officially unveiled at ICE London, will reshape an industry “stuck in a phase where most larger bookmakers …
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