Sports betting platform and systems provider Kambi has kicked off 2020 with the launch of its new ‘Partner with Confidence’ marketing campaign. The campaign, which will be complemented by a brand-led video, will be tailored towards emphasising Kambi’s reputation as “the industry’s trusted sports betting partner.” Gerard Starkey, the firm’s Marketing and Communications Director, commented: “A key factor why Kambi …
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Gambling advertising in Belgium is expected to face further restrictions after a new report published by the Belgian Gaming Commission (BGC) criticised the ‘omnipresent’ gambling adverts during the 2019 Jupiler Pro League playoffs. The report emphasised that football fans are exposed to betting promos from the moment they purchase a match ticket, thanks to their teams’ sponsorship relationships with betting …
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Malta-based online operator Casumo has confirmed that it will be expanding into the UK betting market after launching its new sportsbook which will be made available on mobile, desktop and via the Casumo Sports app. The new launch will allow punters to personalise their betting experience upfront by selecting their favourite sports and leagues. “I am excited to be able to …
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BetMakers Technology Group’s subsidiary DynamicOdds has strengthened its existing partnership with Racing Victoria (RV) by launching its new pricing system which will be made available via its app. Under the partnership, DynamicOdds has developed the VBA Price feature for RV and the Victorian Bookmakers Association (VBA). Racing Victoria’s Chief Financial Officer Aaron Morrison commented: “We are very pleased to offer …
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The founder of Betfred Fred Done has strengthened his commitment to esports after it was confirmed that he has made an investment into the Manchester-based esports news, entertainment, and media focused business, GGIntel. The start-up firm, which is focussed on achieving its goal of becoming a world-leading esports publisher, is set to provide bespoke content, global event and tournament information …
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Sports coaches will be boosted by What-If game analysis as part of 2020 plans for BetConstruct’s AJNA – a live scouting data solution for the firm’s FeedConstruct division. AJNA, or Third Eye, was presented at last year’s ICE exhibition (see video above) as an artificial intelligence (AI) powered real-time video analysis tool for live football, helping sports organisations to automatically …
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The multichannel player journey builder has become one of the most popular features of the Xtremepush engagement and analytics platform, said the firm’s CEO Tommy Kearns. Kearns was speaking to SBC News following last month’s SBC Awards, where Xtremepush won the award for best Marketing & Services Provider of the Year (pictured). It currently works with industry leaders such as …
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Industry strategic consultancy Regulus Partners kicks off the new year with a look at the use of VIPs by UK licence holders. UK: gambling regulation – online VIP reliance exposed? The Guardian newspaper has received information on the VIP concentration of some apparently leading GB licensees following a Freedom of Information request to the Gambling Commission. The expose has been …
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Industry workplace diversity, inclusion and equality program the All-in Diversity Project (AiDP) will launch its new #opendoors campaign which aims to recognise those who ‘have opened career doors for others.’ The campaign, which will launch on January 27, hopes to highlight those across the industry which have supported individuals and championed talent. AIDP emphasised that the initiative will also shine …
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The Ghana Football Association (GFA) has issued a fresh crackdown on betting operators offering markets on the country’s Premier League, threatening legal action against those which do not comply with the football body’s ruling. The GFA emphasised that it has not given its authorisation for any betting company to place betting on the Premier League or any of its products. …
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