Stockholm Nasdaq-listed Catena Media continues its affiliate marketing expansion by confirming that it has agreed to acquire Swedish online casino portal Slotsia.com for a maximum consideration of €5 million. Updating investors, Catena governance stated that the acquisition would boost the firm’s position as industry leader in Scandinavian player acquisition, furthering its services to Catena client operators. In its acquisition note, Catena …
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GVC selects Home as Foxy relaunch lead agency
GVC Holdings has awarded Leeds-based integrated marketing agency Home its £5 million media buying and planning account for the UK relaunch of online bingo subsidiary Foxy (foxybingo.com). Confirming Home as its lead agency, GVC marketing seeks to relaunch and revamp Foxy, one of the oldest UK online bingo brands. Home will be tasked with delivering Foxy’s TV and video-on-demand campaign …
Read More »XLMedia seeks US & Asia mobile boost with $5 million Clicksmob acquisition
Updating the market, London AIM-listed industry marketing specialist XLMedia Plc continues its strategic M&A activity by confirming that it has agreed to acquire mobile marketing platform Clicksmob Inc for $5 million. The ‘all-cash’ deal will see XLMedia purchase Clicksmob assets and IPs outright, as the company seeks to boost its mobile player acquisition services. Issuing a purchase note, XLMedia governance …
Read More »Evoke Gaming migrates all brands onto NYX systems
Updating the market, Toronto TSX-listed gambling platform and software provider NYX Gaming (NYX) had confirmed that it has expanded its supplier provisions agreement with Malta-based European operator Evoke Gaming. The new agreement sees TSX become the lead platform supplier to Evoke Gaming brands, as the operator seeks to unify its services and operations. Moving forward Evoke igaming brands Vinnarum, MammaMia, …
Read More »Betfred.com renews casino supplier partnership with Playtech
Updating the market, FTSE-listed gambling technology provider Playtech Plc (Playtech) has informed investors that UK independent bookmaker Betfred has extended its online casino platform lead supplier agreement for Betfred.com until 2020. In May 2016, Betfred governance surprised industry observers by announcing that it would move its digital platform’s for sports betting and igaming services to GVC Holdings’ newly acquired bwin.party …
Read More »Top of the Slots! Ganapati launches game themed on Japanese YouTube hit ‘Pen-Pineapple-Apple-Pen’
New industry slots and games developer, Ganapati, has reached an agreement to launch a game around the hit Japanese single Pen-Pineapple-Apple-Pen. The single was released by singer-songwriter PIKOTARO, and was produced by superstar comedian Daimaou Kosaka. The single was released on YouTube back in August 2016 and has reached 110 million views. With 96,000 related videos uploaded, the total number …
Read More »IGA Awards crowns Yggdrasil ‘Innovator of the Year’
Yggdrasil Gaming has won Innovator of the Year at the 10th International Gaming Awards, the latest in a growing list of accolades for the supplier. At the same awards 12 months ago, Yggdrasil was voted Gaming Software Supplier of the Year, while the company also won Slot Provider of the Year at the 2016 EGR B2B Awards. Yggdrasil governance stated …
Read More »Paysafe appoints Oscar Nieboer as group marketing lead
Updating the market, FTSE-listed digital payment services provider Paysafe Group Plc (Paysafe) has confirmed the appointment of Oscar Nieboer as its first group Chief Marketing Officer (CMO). An international technology marketing veteran, Nieboer joins Paysafe leadership team from Amazon UK where he served as marketing lead for the firm’s video content division (CMO 2015-2016). Nieboer has prior industry experience having …
Read More »Isle of Man GSC announces changes to e-Gaming licensing structure
Updating the market, the Isle of Man Gambling Supervision Commission (GSC) has announced a series of changes to its licensing structure following consultation and feedback from the Island’s sector stakeholders. The regulatory changes have been backed by Steve Brennan, Chief Executive Officer at the GSC who detailed to stakeholders: “These new regulations respond to the changing regulatory environment both locally …
Read More »Mr Green gears up for Danish market entry with €9 million Dansk Underholding acquisition
Updating the market, Nordic Nasdaq-listed European igaming operator Mr Green & Co (Mr Green) has confirmed that it has acquired ‘all shares’ in Danish licensed online gambling firm Dansk Underholding. The acquisition sees Mr Green acquire all Dansk Underholdning assets for a cash consideration of circa €9 million (7x EBITDA), with a further +€600,000 attached to the deal for performance …
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