SBC News Voice of the Sports Betting Industry
Updating the market, FTSE-listed gambling technology provider Playtech Plc (Playtech) has informed investors that UK independent bookmaker Betfred has extended its online casino platform lead supplier agreement for Betfred.com until 2020.
In May 2016, Betfred governance surprised industry observers by announcing that it would move its digital platform’s for sports betting and igaming services to GVC Holdings’ newly acquired bwin.party platform, agreeing a 10-year services agreement.
However, entering 2017 both Betfred and GVC issued a statement that the platform partnership had been terminated by mutual consent. At the time Betfred stated that it would continue to be serviced by Playtech for igaming services and GTECH (IGT) for its sports betting provisions.
Today’s announcement, sees Playtech continue its ‘decade long’ casino platform supplier agreement with Betfred. Rakesh Chablani, Managing Director, Betfred.com, commented on the extension:
“Agreeing today’s extension is a great way to start 2017. Playtech are one of our most important partners and enable us to offer our players the industry’s leading gaming experience.”
Playtech CEO Mor Weizer was pleased to have secured the services renewal with Betfred, stating: “We’re delighted to have agreed this renewal with Betfred, one of our key partners and licensees. I’m also very pleased on a personal note. Betfred was one of the first contracts I put together when I joined Playtech more than 10 years ago so to agree this with them until beyond 2020 is fantastic news.”
