iGaming

Comedian Johnny Vegas, star of British comedy series ‘Ideal’ and ‘Benidorm’ will front LeoVegas’ new UK TV advertising campaign ‘Double Brand Ambassadors’. Created by London creative marketing agency NOW, the TV campaign aims to drive the message that LeoVegas is the ‘King of Mobile Casinos’ offering more slots and games than its competitors. LeoVegas marketing detailed that its new advert …

Industry charity GambleAware launched its first trial advertising campaign to promote awareness of problem gambling. The online only pilot, which is targeted at people aged 16-24, will be released in the North West and North East of England on YouTube. Two adverts have been produced for the campaign: online and fruity, each with the purpose of encouraging conversation about problem gambling amongst young people. Recent …

Industry content and platform provider Yggdrasil Gaming has launched a new business initiative ‘Yggdrasil Dragons’ that will engage, work with and support mutually beneficial partnerships between the supplier and other sector entrepreneurs and new businesses. The Yggdrasil Dragons programme will give its new partners access to Yggdrasil’s leading technical framework, robust licensing structure and further access to the firm’s operator …

The governance of European igaming operator Cherry AB has confirmed that ‘acting’ Chief Executive Anders Holmgren will take on full leadership duties of the firm with immediate effect. Last January, Holmgren was promoted to the role of interim CEO following the surprise departure of incumbent Fredrik Burvall due to ‘family reasons’. Updating investors this morning Cherry AB governance has moved …

Seeking to boost its client retention capabilities, FTSE-listed gambling technology and platform provider Playtech has entered a strategic partnership with real-time user engagement specialists Captain Up. The partnership will see Playtech incorporate Captain UP real-time engagement and retention tools which will reward in-play customers playing on the Playtech client network. Captain Up engagement tools, combine social communications, gamification mechanisms and …

The World Series of Poker (WSOP) has extended its contract with 888poker, which will see the online brand become the exclusive provider of online qualifier satellites and promotions for the poker series. WSOP works with 888poker to provide players with entry opportunities to its tournaments, and made the announcement alongside confirmation of its 2017 schedule. Ty Stewart, WSOP Executive Director, is …

Industry affiliate marketing news publisher and event organiser iGB Affiliate (Clarion Gaming) hosted its annual ‘2017 iGB Affiliate Awards’ at The Brewery in London last Saturday. Recognising affiliate marketing success and achievements, IGB Affiliate awarded 25 categories for industry stakeholders. iGaming Business’ head of operations, Shona ODonnell, commented “We are delighted the iGB Affiliate Awards were once again a roaring success and it …

Mobile casino LeoVegas is celebrating its fifth birthday by reaching €800 million in deposits from over 600,000 customers. Having launched in 2012, LeoVegas.com generated €39.7 million in Q3 2016, and has experienced a 76% growth in revenue over the last nine months. LeoVegas was the first operator to launch in-game deposits across all markets, and became a listed company in …