Updating the market, FTSE-listed digital payment services provider Paysafe Group Plc (Paysafe) has confirmed the appointment of Oscar Nieboer as its first group Chief Marketing Officer (CMO).
An international technology marketing veteran, Nieboer joins Paysafe leadership team from Amazon UK where he served as marketing lead for the firm’s video content division (CMO 2015-2016).
Nieboer has prior industry experience having served as Global Brand Director of Betfair (2007-2012) and having formed part of the Virgin Games executive team (Managing Director 2005-2007).
Nieboer joins Paysafe as the firm seeks to aggressively expand its commercial footprint, commenting on Paysafe’s new senior hire, CEO Joel Leonoff stated
“While our business with its growing portfolio of payment products and services has been at the forefront of change and innovation for many years, 2016 marked the first full year under our new Paysafe brand identity. With our ongoing growth and bold ambitions in the payments space, we welcome Oscar to the team with great enthusiasm and anticipation as we take our business and brand to the next level.”
As new CMO Nieboer backs Leonoff marketing ambitions commenting; “This is an extremely exciting time for Paysafe and the wider payments industry, which is rapidly growing and changing. I am joining such a talented team on the back of an exceptional year for the business. Paysafe has such a great culture of innovation in payments and I look forward to driving the brand’s growth as we continue to help our customers and consumers benefit from faster and simpler ways to send and receive money internationally.”