IGaming

Betfair To Launch Heavyweight Ad Campaign For New Jersey Market

After agreeing a partnership with Atlantic City’s Trump Plaza Hotel and Casino, UK igaming operator Betfair has announced that it will launch a heavyweight advertising campaign to target the newly igaming regulated New Jersey region, through social media, broadcast, digital and radio channels. Betfair have prepared for the launch of the campaign by launching website LetsPlayNJ..com The website although lacking …

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Amaya Sell B2C Division Wagerlogic

Amaya Gaming Group have announced the intended sale of its B2C division – Wagerlogic to Toronto based Goldstar Acquisitionco Inc for a reported (US) $70m. Wagerlogic the B2C division of Amaya Gaming Group, was acquired in April 2011 as part of Amaya Gaming’s (US) $35m acquisition of troubled igaming software provider CryptoLogic Limited the parent company of Wagerlogic. Wagerlogic operates …

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The Digital Betting Landscape Undergoes Drastic Change

In the last five or six years the landscape of online betting has changed dramatically. But is the new one regulatory regime per country model likely to become the future for the gaming business? The slightly Wild West model where gaming operators based themselves in “good guy” regulatory environments such as Gibraltar and Malta and then went into battle with …

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Tough Summer Sees Revenue Fall For Rank Group

iGaming Operator Rank Group Plc has announced ‘disappointing performance’ in revenue for Q3 of 2013. Like for like revenue has decreased by 7% in the 15 weeks through to October 2013. Rank Group has cited the hot British summer and the lack of a major international football schedule as the reasons for the decline in sales and revenues that has …

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Svenska Spel End All Player Bonuses

Sweden’s state run gaming operator Svenska Spel has taken a bold step by preventing all forms of player bonus offerings on its igaming verticals. Svenska Spel are looking to curve problem gambling in Sweden, the operator believes that promotion of igaming bonus and game incentives are ‘socially irresponsible’ for the Swedish gaming market. The operator has taken the decision to …

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SBC EIG Interview – Starting Up In iGaming! – Keith McDonnell – Totel Football

Keith McDonnell is CEO of kmigaming.com and business development director at TotelFootball, the groundbreaking fantasy sports pools betting product. He will be representing TotelFootball in The Pitch at EiG 2013. Keith has extensive experience of global gaming markets, having previously served as managing director of Bodog Europe and Bodog Asia, while other previous roles include being head of online at …

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SBC EIG Interview – James Bennett Square In The Air

This week SBC catches up with James Bennett Director at Square in the Air, a specialist gaming PR and communications Agency, to discuss marketing trends and communication strategies in igaming. James Bennett has 13 years’ experience as a senior business journalist across print and online in the UK and the UAE, where he helped set up and launch The National, the …

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SBC – EIG Interview – Giles Thomas Director of Mimo Brands Talks iGaming Branding!

SBC catches up with Giles Thomas Founder and Director of Mimo Brands. Mimo specialises in branding in an omni-channel world, and boasts considerable experience launching and migrating brands on and between different channels in many sectors. Prior to setting up Mimo, Giles was Director of Marketing at Sega and MTV Networks. Heading up launches of new technologies, programs and TV …

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SBC Interview: David Murphy Discusses the Upcoming Mobile Gaming & Gambling Summit.

This week SBC catches up with Mobile Marketing Magazine Editor – David Murphy, to discuss the upcoming Mobile Gaming & Gambling Summit. David and his team at Dot Media will be hosting the only igaming conference dedicated to mobile gaming technologies & innovation, marketing strategies and player retention. SBC: How did the Mobile Gaming Summit come about. What were the …

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SBC Interviews Tim Axon Maxymiser Principle Consultant iGaming.

With igaming marketing reaching peak saturation and player acquisition costs becoming more expensive, the SBC team caught up with Tim Axon, Principle Consultant for the gaming sector at conversion specialists Maxymiser, to talk about website optimisation and marketing big data issues that affect igaming operations. Tim Axon has 13+ years’ experience in the customer marketing and return-on-customer space and is …

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