Features

Thrust into the Sponsorship Spotlight this week was John Cruces, Head of Sports Marketing and Sponsorships at Dafabet. We caught up with him to discuss sponsorship of Sunderland and Burnley, the introduction of ‘sleeve sponsors’ in the Premier League, and the form of the record-breaking Bhoys. SBC: Can you explain to SBC readers why you chose to ‘double up’ on …

Breon Corcoran has told Paddy Power Betfair (PPB) investors and the media that his company will not shy away from corporate acquisitions, as he expects further consolidation within the global gambling market. Speaking to investors following the presentation of PPB’s full-year 2016 results, Corcoran detailed that PPB governance was keeping an eye on market M&A activity, despite undertaking the integration …

Smarkets is looking to change the public’s perception of the gambling industry. From its home overlooking St Katharine Docks the company has enjoyed a fruitful few years. It recently placed 12th in Inc’s 5000 Europe of the continent’s fastest growing companies. Its focus is on a sleek and simplistic customer experience (which includes a flat 2% commission) and the way the …

Just two weeks after JDG Sport was hired by Betfred to optimise title sponsorship of the 2017 Super League, we caught up with Managing Director James Gordon to discuss the use of agencies for activating sponsorship and reaction to the number of gambling companies getting involved in Rugby League. JDG Sport, a provider of sports content and marketing services, will …

With less than two weeks to go until the biggest horse racing meet of the year, we caught up with Jacob Johns, one of the leading horse racing tipsters at odds comparison site Easyodds, to find out more about his company’s preparation for The Festival and how he expects the bookmakers to respond after the ‘Worst Ever Cheltenham’ in 2016. …

Last October SBC covered the betting phenomenon of Donald Trump who had shaken up bookmaker political markets. His surprise US Election victory rocked global politics, the media, public and bookmakers who now have to adapt to a Trump Presidency and Administration.    Following the first two months of Trump’s volatile presidency, SBC’s latest ‘Bookies Corner’ asks bookmakers and industry stakeholders …

As the Six Nations makes its return after a one-week break, we’ve put Rugby sponsorship into the spotlight on SBC News. A month on from Leicester Tigers signing LeoVegas as its ‘Official Betting and Gaming Partner’, we caught up with Chris Rose, Head of Brand for the 10-time English Champions, to discuss the lack of visibility for betting partners in …

Ladbrokes Coral CEO Jim Mullen has appealed to politicians to ‘step back from the fray’ and take a serious look at the facts in highly fractious debate around FOBTs. Writing a piece in the Daily Telegraph, replicated below, Mullen argues that the only impact that cutting stakes to £2 from £100 will have is the loss of thousands of jobs and …

Industry games and platform provider Yggdrasil has declared 2016 as its most successful year in business, with the company reporting a staggering 332% increase in corporate revenues to SEK 87 million (£7.7 million). Significantly strengthening its commercial pipeline, Yggdrasil has signed twenty new industry clients during the year (eleven of them in the UK market). The commercial boost would see …