SBC News Voice of the Sports Betting Industry
Cyprus-based sports betting company 1xBet has praised the impact of 1xPromo, a customer loyalty program which enables its customers to redeem bonus points for free bets.
1xPromo, otherwise known as Promo Code Store, is permanently visible to all 1xBet customers, with a balance that automatically updates after every bet placed on the sportsbook.
The bonus points can be redeemed at any time for almost thirty different types of bets, which includes singles, accumulators, insured bets, sports bets, esports, financials and novelties.
Players must choose the amount of bonus points they want and click to ‘Get Code’, after which they can use this number of points in the betslip as a substitute to real money.
Evgeniy Kiriushin, Head of Business Development for 1xBet, said: “We are doing everything to ensure our customers are happy and satisfied with the services we offer.
“The Promo Code Store (1xPromo) was created after a comprehensive analysis of our customers’ needs, so that we are always able to give them the most profitable offers.”
1xPromo is also available to all white label partners of 1xBet, who earlier this month announced the signing of Andrea Pirlo as brand ambassador in a deal that will run throughout 2018.
