Features Archives - Page 15 of 326

Time to read: 3 min

Proper Football meets the US Game in Paddy Power's Latest Advert

A Jennings Bet shop front

Time to read: 6 min

Jennings Bet CEO dismisses negativity around UK retail betting as company passes 200 shops

BETBY looks beyond sports for inspiration for future development.

Time to read: 5 min

BETBY: looking beyond the world of sports for inspiration

How to get away with marketing: John Cook and Martyn Elliott on closing the credibility gap

Time to read: 7 min

Closing the credibility gap: why operators are ignoring your PR fluff

The nighttime cityscape of Sao Paolo, Brazil, where Kalshi has been banned

Time to read: 4 min

Kalshi co-founder Luana Lopes Lara vows to keep business in Brazil

Time to read: 4 min

Mbappe VS Bookmakers: Image Rights Dispute In The Spotlight

Time to read: 7 min

Isabelle Falque-Pierrotin: Regulatory consistency stops the normalisation of gambling

Germany World Cup, as SBC News speaks to Tipico ahead of the 2026 World Cup

Time to read: 8 min

World Cup Betting Tour: Tipico optimistic for Germany’s chance in “13th month” World Cup period

Time to read: 3 min

Can It Get Worse? “It Can” - Paddy Power Advert

Boomerang Partners looks at the primary strategies for affiliates at the FIFA World Cup.

Time to read: 9 min

Boomerang Partners: FIFA World Cup 2026 and the new rules of sports affiliate marketing

Shirts of the Argentina national team during a World Cup name, Argentina being one of Codere Online's core Latin American markets

Time to read: 5 min

Aviv Sher: ‘genuinely local’ Codere Online will win World Cup race in LatAm and Spain

A man going up a stairway, illustrating the growth of Wager Games.

Time to read: 5 min

From startup to scale-up: Wager Games’ next chapter

Time to read: 3 min

A New Landscape in Football Sponsorships

Time to read: 4 min

Bally's Intralot and evoke: The Deal is Done, The Hard Part Begins

A Kalshi advertisement a in New York City street

Time to read: 4 min

Sportradar makes long-touted leap into predictions via Kalshi deal

Croatia World Cup, as Entain CEE's SuperSport talks to the World Cup Betting Tour

Time to read: 9 min

World Cup Betting Tour: Chance for Croatia as national team and Entain's SuperSport look to defy odds again

Photograph of Latin America, where Codere Online's key markets are located, on the side of a globe,

Time to read: 5 min

Aviv Sher, Codere Online CEO: “The industry has been through a genuinely difficult period”

Social media apps on a mobile phone

Time to read: 6 min

BETBY: sportsbooks are not your competitors - social media is

Time to read: 9 min

Bally’s Intralot CEO talks evoke LSE delisting, debt control and global shakeup

The outside of en evoke-owned William Hill betting shop in London

Time to read: 6 min

Bally’s Intralot hails ‘beginning of a major new chapter’ as £243.1m evoke bid confirmed

Sweden World Cup, as SBC News talks to LeoVegas for the World Cup Betting Tour

Time to read: 7 min

World Cup Betting Tour: LeoVegas says patriotic hype is ‘off the charts’ in Sweden

An official ball for the FIFA World Cup 2026, which Tipico will stream to German audiences

Time to read: 13 min

Roundtable: predicting how the World Cup will play out

blackboard representing education

Time to read: 6 min

Simon Westbury: operators and regulators need to educate players for informed decision making

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