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Alexandr Kozachenko: DATA.BET is bringing Player Props to the esports industry

Alexandr Kozachenko: DATA.BET is bringing Player Props to the esports industry

Player Props are a product that have often been associated with the classic sports betting industry – will Erling Haaland score the next goal? How many shots on target will Kevin de Bruyne have?  Despite its growth, Player Props markets haven’t really made their way into the esports industry. That’s until now.  Alexandr Kozachenko, Chief Product Officer at DATA.BET, sat …

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Epom: how responsible advertising can encourage safer gambling

Sergiy Shchelkov, Sales Executive at Epom

Sergiy Shchelkov, Sales Executive at Epom, shares some valuable insights into responsible advertising techniques and how they can contribute to a safer gambling environment for all concerned. What is the first thing that we should be looking to do when it comes to creating a policy on responsible advertising? We must ensure that the susceptible users are separated from the …

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Incentive Labs marks new chapter in Incentive Games’ trajectory

Incentive Labs marks new chapter in Incentive Games’ trajectory

Incentive Games’ John Gordon, in an exclusive chat with SBC, shares some background on the launch of the firm’s Incentive Labs this week. It offers, he said, a “treasure trove of live data to assess and address in real-time”. Igaming industry upstart Incentive Games has made a major new announcement today – the official launch of its standalone data division, …

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Danuta Janicka-Mierzwa: TVBET is going bigger and better in 2024

SBC News Danuta Janicka-Mierzwa: TVBET is going bigger and better in 2024

This year has been filled with a number of big announcements for TVBET. Whether it’s the expansion of the company’s existing product portfolio, the development of new products and even the launch of a new brand identity, Deputy Head of Sales Danuta Janicka-Mierzwa is confident that this year has been one of the best for TVBET. Reflecting on this year’s …

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Standing out from the crowd: Building an unrivalled football betting offering

Genius Sports in-play betting

Following its new agreement to distribute premium football odds from La Liga, Serie A and CBF División A, Genius Sports’ James McKiernan sets out why football continues to dominate in-play betting and the breadth of the company’s offering. Content is king. Over 25 years ago, Bill Gates’ famous phrase heralded how the internet would revolutionise our lives whilst predicting where …

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Kambi & LiveScore to break new ground for sportsbook audiences

SBC News Kambi & LiveScore to break new ground for sportsbook audiences

SBC provides as insiders view on LiveScore choosing Kambi Group as its new principal sportsbook technology provider. As new sportsbook supplier of LiveScore Bet and Virgin Bet brands, Kambi Chief Commerical Officer Cecilia Wachtmeister, states that Kambi will onboard its most technically ambitious partner. James McKay, Sportsbook Director of LiveScore Group, highlights the importance of Kambi tech in emboldening LiveScore’s …

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“We risk problems with a good idea” – Kindred’s Tom Banks on the affordability question

Kindred Group - Nils Andén, Tom Banks

The debate around affordability checks has been an intense conversation throughout the overhaul of Britain’s gambling legislation, which the UK government hopes to update for the digital age. April’s White Paper, which brought an end to an over two year review of the 2005 Gambling Act, recommended ‘finance risk checks’ as the ideal affordability solution. Kindred’s Head of Corporate Affairs UK/Global, Tom Banks, …

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Soft2Bet: our gamification features combine innovation with modern technology

SBC News Soft2Bet: our gamification features combine innovation with modern technology

Gamification is more than a “nice-to-have”, it drives substantial revenues and enables igaming companies to keep up with technological advances, writes Yoel Zuckerberg, Chief Product Officer at Soft2Bet.  Gamification is often mentioned as a feature that suppliers and operators should add to their product portfolio, rarely as a key component of their growth strategy that can drive substantial revenues to …

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Automating player engagement: the next big thing?

SBC News Automating player engagement: the next big thing?

Engaging new players has become a big focus for many gambling operators, especially at a time when the industry has become increasingly competitive. But quite often, building and implementing a player engagement strategy can come with its own set of challenges.  So what role can automation play in player engagement? Malou Neguembor, Head of Client Success at Flows, was joined …

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Harris Hagan: Legal Eye – Accountability deepens on PML

SBC News Harris Hagan: Legal Eye - Accountability deepens on PML

The Gambling Review’s White Paper has proposed broadening the scope of duties and requirements for those holding a Personal Management Licence (PML). Chris Biggs, Gaming Associate of Harris Hagan, provides his legal eye on the changes needed by PMLs to meet the White Paper’s new accountability standards and rationale for stricter management of licensed incumbents. Individuals who hold a personal …

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