The anticipation and longing have probably never been bigger for sports fans than before the postponed Euro 2020 tournament this summer. At Enetpulse, a leading sports data provider, the focus is now on bringing the thrill back for football fans. Kamil Murcko, Enetpulse’s Head of Sales, believes that the rescheduled tournament will generate increased levels of fan engagement – perhaps …
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Appearing in the debut episode of the SBC Leaders Podcast, a podcast series that gets to know the people driving global gaming’s biggest developments, FanDuel CEO Matt King discussed the operator’s approach to developing sports betting in ‘radically different’ formats. Speaking to SBC’s Global Relationships Director, Kelly Kehn, King outlined how both the sports betting and sports broadcasting markets are …
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Darina Goldin, Director of Data Science at Bayes Esports, takes a look at seasonal trends within the esports industry and why she learnt to embrace the chaos that comes with trying to forecast esports events in 2021. If something is seasonal, it means that it fluctuates within a calendar year in a predictable fashion. This is true for shopping, the …
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It might be a ‘new kid on the block’ among more established affiliate tracking platforms for iGaming operators, but Affilka – an offspring of SoftSwiss – has made huge strides since evolving into a platform independent of its parent company in 2019. Anastasia Borovaya (pictured), Affilka Product Owner at SoftSwiss, tells us about the platform’s key features, delivering performance data …
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Euro 2020 is finally going ahead this summer. It’s been a while coming and I – like all sports fans and bettors – am excited to get involved in the action of a fully-fledged major soccer tournament once again, writes Marco Blume (pictured), Trading Director of Pinnacle and the operator’s B2B arm Pinnacle Solution. Russia 2018 is now becoming a …
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The last 12 months have shone a light on the need for unification of the French gambling market and highlighted reasons why there needs to be an expansion to areas of regulation. That’s according to David Ozararat, who became President of SoftConstruct’s French division in February. He told SBC News that the market is on an upward trajectory with online …
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Sports data provider Enetpulse has spent the extra year rethinking its solutions for this summer’s showpiece Euro 2020 football tournament. We spoke to Lyuben Starev (pictured), head of products and content at Enetpulse, about changes to its original approach, new data points and features planned for Euro 2020. SBC: Can you tell us about your lead sports data solutions for …
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Why do I have potential customers searching for my brand but not ending up on my page? The answer, explained Internet Vikings CEO Peter Ekmark, may lie in brand traffic protection. “Having worked with major igaming B2C brands in both regulated markets and developing markets for almost 15 years, I have faced a multitude of digital marketing challenges,” said Ekmark. …
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The first few months of 2021 marked a ‘step in a new direction’ for Fonbet as the sports betting operator signed new international partnerships with three football giants: Paris Saint-Germain, Real Madrid and AC Milan. These partnerships, explained Alina Yakirevich – Chief Marketing Officer of Fonbet (pictured below) – have helped the company to interact with new demographics of punters while …
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Esports has become an increasingly popular form of entertainment in recent years, with more fans now wagering on the outcomes of various different events. As with many other sports and forms of entertainment which act as betting commodities, this has not only generated revenue for the industry, but has also brought about unique challenges with regards to player safeguarding – …
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