Features

Swish Analytics, a leading US-based data and odds provider, has continued its partnership with UK gambling operator Sky Bet to drive expansion of the Request-A-Bet offering across the top four sports leagues in the US – the NBA, NFL, MLB and NHL.   Swish’s Pre-built Accumulators and Bet Request products have allowed Sky Bet to exponentially expand its Request-A-Bet offerings and …

We sat down with Malte Hegeler, Head of Product Development at OddsMatrix – the sportsbook platform for EveryMatrix. He explained how he sees the development of sports betting and the technology behind it in a future shaped by accelerated digitalisation. SBC: It’s been more than a year since the pandemic took the world by surprise, changing so many things including …

Ross O’Connor, Director of Account Management at player engagement and retention software provider Xtremepush, said he was bowled over by the volume of multichannel campaigns delivered by its clients throughout the Cheltenham Festival. He told SBC News: “Cheltenham week is often described by the industry as Christmas for sportsbooks. By all accounts, 2021’s edition really delivered on that promise for …

It is fair to say that the move which saw US states begin to legalise gambling within their boundaries is the biggest move the industry has seen for many years, writes Bettor Media‘s Jack Holmes. Everyone is looking to take a slice of the pie, and when you think how many people live in the US, how many sports fans …

“If you are in manufacturing, it’s the factory. If you are running a shop, the hosting is your store. And you must treat it that way.” This was an analogy used by Rickard Vikström, Founder at Internet Vikings, to frame the importance of hosting services to an online business as part of a recent webinar. He said: “I’ve seen so …

Just five months on from its latest instalment, and we’re ready to return to Augusta National for the 85th edition of The Masters.  Despite the limited number of patrons at this year’s tournament, a return to its traditional April placement will be a welcome change from the drizzly one-off (hopefully) November edition, as world No.1 Dustin Johnson attempts to become …