Privacy is crucial when it comes to personal data. In some ways, iGaming draws many parallels with that of the financial sector and banking, said Internet Vikings CEO Peter Ekmark. He explained: “There are huge similarities [between the igaming space and financial sector]. In a way, a gaming company is exactly the same as a bank. You open an account, …
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BetBooster: Providing pre-match and in-play engagement boost through LSports
BetBooster, an automated betting stimulation service developed by LVision and solely distributed by LSports, is generating close to 100,000 bets on average each month for its sportsbook partners. The product produces targeted sports insights for sports bettors, seamlessly mixed into the traditional sportsbook layout, with the information based on historical data, live incidents and AI analysis – covering both pre-match …
Read More »Justin Geiger, Spotlight Sports Group: Enhancing the sports betting experience with Superfeed
Three quarters of sports bettors prefer picks and projections over raw statistical data, said Spotlight Sports Group VP Sales Justin Geiger, as he discussed the recent launch of Superfeed – a feed turning data into digestible insights and verdicts for sports events. As part of an exclusive interview for Gambling TV, he also explained the product’s ‘make more events matter’ …
Read More »Bookies Corner: Fractious Eurovision is the spark to reignite entertainment markets
A year after its postponement, the Eurovision Finals return this Saturday (22 May), with European broadcasters anticipating a record-breaking audience for Europe’s live international pop contest. SBC gets the lowdown on what may well be the bookies most difficult market to price, factoring live contestants’ performances, controversial judging, cultural bias and as always Europe’s conflicting political relationships. _________________________ SBC: Following …
Read More »From 1994 to 2021: Reflecting on Fonbet’s major milestones
Since it was founded in 1994, Fonbet has grown from a company of three people to one of the largest players in the Russian betting market; gone are the days when it was using handwritten odds faxed in from Las Vegas as the main source of pre-match markets. Nearly 27 years on, Fonbet director general Alexander Paramonov helped us to …
Read More »Euro 2020: Delivering interactive betting value for football fans
We’re just three weeks away from a European Championship with a difference, although seeing England as short as 5/1 with some bookies is at least a sign that some things never change. As fans return to the stadiums, albeit on a reduced level, will we see a reversal of the near ‘wiped’ home advantage in fanless football? Hopefully not for …
Read More »George Stalev, Delasport: Staying one step ahead of technology trends
At a time when technology is constantly changing, George Stalev – Chief Technology Officer (CTO) at Delasport – believes that companies must stay ‘one step ahead’ of competitors if they wish to stand out from the crowd. Speaking to SBC News, Stalev explained why ‘a technical approach is often the best way to solve a problem’ before touching upon the …
Read More »Yael Shatzky: Why igaming operators should embrace the demand for personalisation
In a market which is becoming more saturated by the day, Yael Shatzky – VP Marketing at Solitics – explains why she believes that personalisation is the key to attracting and retaining customers. Customers demand personalisation in the digital hyper-communicative era. Data has shown that 68% of consumers believe it’s important for businesses to tailor experiences based on their tastes …
Read More »Marco Caccavale: Sisal is the proven steward to revitalise the National Lottery
Italian giant Sisal SPA surprised the industry with its ‘late bid’ to compete in the UK government’s Fourth National Lottery Competition, which opened for tenders last summer. Speaking to SBC, Marco Caccavale, Sisal International Managing Director outlines the Italian suitor’s bid against high-profile competitors. Having won back-to-back tenders to operate Turkey and Morroco’s national lotteries, Caccavale underlines Sisal’s credentials as the …
Read More »Winning Post: Parliament debates state control on gambling and football
Regulus Partners examines a further week of Parliamentary debate, where the state has been urged to intervene on safer gambling affordability controls and on how media rights should be distributed fairly to benefit all levels of football. In Parliament – with friends like this… The parliamentary campaign against gambling resumed this week with a string of questions submitted to the …
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