Features

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BetBooster: Providing pre-match and in-play engagement boost through LSports

BetBooster

BetBooster, an automated betting stimulation service developed by LVision and solely distributed by LSports, is generating close to 100,000 bets on average each month for its sportsbook partners. The product produces targeted sports insights for sports bettors, seamlessly mixed into the traditional sportsbook layout, with the information based on historical data, live incidents and AI analysis – covering both pre-match …

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Justin Geiger, Spotlight Sports Group: Enhancing the sports betting experience with Superfeed

Superfeed

Three quarters of sports bettors prefer picks and projections over raw statistical data, said Spotlight Sports Group VP Sales Justin Geiger, as he discussed the recent launch of Superfeed – a feed turning data into digestible insights and verdicts for sports events. As part of an exclusive interview for Gambling TV, he also explained the product’s ‘make more events matter’ …

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Bookies Corner: Fractious Eurovision is the spark to reignite entertainment markets

SBC News Bookies Corner: Fractious Eurovision is the spark to reignite entertainment markets

A year after its postponement, the Eurovision Finals return this Saturday  (22 May), with European broadcasters anticipating a record-breaking audience for Europe’s live international pop contest. SBC gets the lowdown on what may well be the bookies most difficult market to price, factoring live contestants’ performances, controversial judging, cultural bias and as always Europe’s conflicting political relationships.  _________________________ SBC: Following …

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George Stalev, Delasport: Staying one step ahead of technology trends

George Stalev, Delasport: Staying one step ahead of technology trends

At a time when technology is constantly changing, George Stalev – Chief Technology Officer (CTO) at Delasport – believes that companies must stay ‘one step ahead’ of competitors if they wish to stand out from the crowd. Speaking to SBC News, Stalev explained why ‘a technical approach is often the best way to solve a problem’ before touching upon the …

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Yael Shatzky: Why igaming operators should embrace the demand for personalisation

Yael Shatzky: Why igaming operators should embrace the demand for personalisation

In a market which is becoming more saturated by the day, Yael Shatzky – VP Marketing at Solitics – explains why she believes that personalisation is the key to attracting and retaining customers. Customers demand personalisation in the digital hyper-communicative era. Data has shown that 68% of consumers believe it’s important for businesses to tailor experiences based on their tastes …

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Marco Caccavale: Sisal is the proven steward to revitalise the National Lottery

SBC News Marco Caccavale: Sisal is the proven steward to revitalise the National Lottery

Italian giant Sisal SPA surprised the industry with its ‘late bid’ to compete in the UK government’s Fourth National Lottery Competition, which opened for tenders last summer. Speaking to SBC,  Marco Caccavale, Sisal International Managing Director outlines the Italian suitor’s bid against high-profile competitors.  Having won back-to-back tenders to operate Turkey and Morroco’s national lotteries, Caccavale underlines Sisal’s credentials as the …

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Winning Post: Parliament debates state control on gambling and football

SBC News Winning Post: Parliament debates state control on gambling and football

Regulus Partners examines a further week of Parliamentary debate, where the state has been urged to intervene on safer gambling affordability controls and on how media rights should be distributed fairly to benefit all levels of football. In Parliament – with friends like this… The parliamentary campaign against gambling resumed this week with a string of questions submitted to the …

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