Features

Area for features content

Why JKR is taking a ‘partnership first’ approach to its investments

SBC News Why JKR is taking a ‘partnership first’ approach to its investments

JKR Investment Group has already established itself as a key partner for international companies including BETER and Betegy that provide B2B solutions to the world’s biggest  sportsbooks.  But for both Alexander Gusev, the company’s CEO and Nikola Teofilovic, JKR’s Senior Investment Manager, the key to its success can largely be attributed to strong partnerships, industry expertise and a customer-first approach. …

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Better Collective Spotlight: Gaining a unique US position via Action Network

Better Collective Spotlight: Gaining a unique US position via Action Network

With more and more states weighing up the opportunities that betting regulation can bring, Marc Pedersen – CEO US at Better Collective – believes that the US is the obvious place for the sports betting media Group to continue its execution strategy. In this month’s Better Collective spotlight, Pedersen spoke to SBC about the ways in which Action Network will …

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Using lived experience to shape Safer Gambling Training

lived experience

Safer Gambling Training (a programme created by charities YGAM and Betknowmore UK) kick starts its series of features for SBC examining the critical discipline of improving education for all industry stakeholders. Ben Davies, Head of Safer Gambling Partnerships at Betknowmore UK, explains why learning from lived experience can fundamentally change betting’s algorithmic approach to engaging in the deep nuances of …

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BetBooster: Providing pre-match and in-play engagement boost through LSports

BetBooster

BetBooster, an automated betting stimulation service developed by LVision and solely distributed by LSports, is generating close to 100,000 bets on average each month for its sportsbook partners. The product produces targeted sports insights for sports bettors, seamlessly mixed into the traditional sportsbook layout, with the information based on historical data, live incidents and AI analysis – covering both pre-match …

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Justin Geiger, Spotlight Sports Group: Enhancing the sports betting experience with Superfeed

Superfeed

Three quarters of sports bettors prefer picks and projections over raw statistical data, said Spotlight Sports Group VP Sales Justin Geiger, as he discussed the recent launch of Superfeed – a feed turning data into digestible insights and verdicts for sports events. As part of an exclusive interview for Gambling TV, he also explained the product’s ‘make more events matter’ …

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Bookies Corner: Fractious Eurovision is the spark to reignite entertainment markets

SBC News Bookies Corner: Fractious Eurovision is the spark to reignite entertainment markets

A year after its postponement, the Eurovision Finals return this Saturday  (22 May), with European broadcasters anticipating a record-breaking audience for Europe’s live international pop contest. SBC gets the lowdown on what may well be the bookies most difficult market to price, factoring live contestants’ performances, controversial judging, cultural bias and as always Europe’s conflicting political relationships.  _________________________ SBC: Following …

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George Stalev, Delasport: Staying one step ahead of technology trends

George Stalev, Delasport: Staying one step ahead of technology trends

At a time when technology is constantly changing, George Stalev – Chief Technology Officer (CTO) at Delasport – believes that companies must stay ‘one step ahead’ of competitors if they wish to stand out from the crowd. Speaking to SBC News, Stalev explained why ‘a technical approach is often the best way to solve a problem’ before touching upon the …

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