In a market which is becoming more saturated by the day, Yael Shatzky – VP Marketing at Solitics – explains why she believes that personalisation is the key to attracting and retaining customers. Customers demand personalisation in the digital hyper-communicative era. Data has shown that 68% of consumers believe it’s important for businesses to tailor experiences based on their tastes …
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Italian giant Sisal SPA surprised the industry with its ‘late bid’ to compete in the UK government’s Fourth National Lottery Competition, which opened for tenders last summer. Speaking to SBC, Marco Caccavale, Sisal International Managing Director outlines the Italian suitor’s bid against high-profile competitors. Having won back-to-back tenders to operate Turkey and Morroco’s national lotteries, Caccavale underlines Sisal’s credentials as the …
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Regulus Partners examines a further week of Parliamentary debate, where the state has been urged to intervene on safer gambling affordability controls and on how media rights should be distributed fairly to benefit all levels of football. In Parliament – with friends like this… The parliamentary campaign against gambling resumed this week with a string of questions submitted to the …
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After a year of business closure under UK lockdown rules, Buzz Bingo will reopen its +90 venues to the general public from Monday 17 May. Chief Commercial Officer Stevie Shaves tells SBC why all industry stakeholders should be paying close attention to Buzz Bingo’s reopening duties as a critical indicator of the sector’s retail future trading against future unknowns… ___________________ …
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Martin Lycka, Entain’s Senior Vice President of US Regulatory Affairs & Responsible Gambling, delves into the world of esports as the sector becomes increasingly popular for sportsbooks across the world. Just west of Mar Sara, 25 March 2506, 12:45 Zulu Time: a deserted platoon of Terran Marines, supported by a few remaining Vultures running on fumes and a Siege Tank …
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We put the latest football player prop products under the microscope in conjunction with Stats Perform and Degree 53 The final review in a three-part series for SBC News features Sky Bet’s G.O.A.T market Link below to download a full report with 25 real-life player prop case studies to inform and inspire Click here to view part 1 of the …
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Emerging markets are always high on the agenda for iGaming operators writes Jens Bader, CEO of CashtoCode, however some regions such as Latin America (LatAm) can prove tricky – which is why cash can help relieve some of the regulatory headaches when entering new regions. At any given moment, iGaming operators are exploring the opportunities they present or trying to …
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One of the best motivations for growth is achieving those goals previously considered to be ‘impossible’ according to Ivan Montik, Founder of SoftSwiss, who gave his reasons for why the gambling software developer follows a ‘think big’ philosophy. Speaking to SBC News, Montik shared why SoftSwiss decided to make its foray into the crypto gaming space before outlining his predictions …
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ESA Gaming, developer of mobile games that enable cross-selling opportunities for sportsbooks, recently announced its market entry into Portugal following a deal with local operator Casino Portugal. SBC sat down with Maria Luisa Malfasi (pictured below), Business Development Manager at ESA Gaming, to talk about the potential of the Portuguese market and the company’s future growth plans. SBC: You recently …
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“iGaming operators are competing in an ever-evolving and increasingly complex regulated world,” writes Dr Jack Garnham at Rokker Research Labs, who outlines the reasons why companies must outsource compliance and regulatory matters to expert third-party providers such as Pretty Technical. Whilst regulators are keen to protect players, a fine balance is required to discourage customers seeking out unregulated grey and …
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