Interviews

Last November, leading international sports marketing agency, publisher and data distributor IMG launched its industry-specific ‘IMG Arena’ division, seeking to deliver innovation and audience dynamics for all betting stakeholders. The standalone division is led by Freddie Longe Managing Director, who details to SBC how IMG Arena will utilise all active corporate components to shake-up betting’s legacy tech values and market propositions…  ________________ …

Cryptocurrencies may have taken a battering this year, but there are brighter times ahead according to Cashbet President Ed Brennan, who predicted that 2019 will be the year in which the concept achieves mainstream adoption for igaming. SBC: What movements and tech advances have defined crypto for igaming in 2018?  EB: There were a lot of ICO’s in 2018. The …

In 2012, ECOMMPAY spotted a “gap in the market” for gaming-focused payment service providers by launching a bespoke solution that could be customised to each client’s business needs. Six years on, the firm’s Head of Operations and Customer Relations Arthur Gots sat down with SBC News to discuss the outdated ‘one-size-fits-all’ model, evolving within a tighter regulatory landscape, playing a …

Earlier this month, Dave Hammond left his role as B2B Divisions Director at Paddy Power Betfair to take up the reign as COO of SBTech, charged with driving growth through 2019 and beyond. Following the appointment we spoke to Hammond regarding the transition, personal and company-wide ambitions, the future of online sports betting and much more. ____________________ SBC: Why was …

As 2019 approaches, the methods used by operators to engage bettors continue to evolve, with the importance of maximising every platform becoming increasingly valuable. We caught up with Andrew Morgan, International Director at Independent Content Services, who emphasised why sportsbook operators must consider voice as an integral part of 2019 marketing plans. SBC: What does “voice” mean when it comes …

In 2018, fan engagement technology developer InCrowd delivered the Rugby Football League’s full-scale ‘Our League’ digital platform seeking to optimise all core components for the unique sport – ticketing, match streaming, communities and content.   InCrowd CEO Aidan Cooney and Marketing Manager Darren Parsons spoke to SBC about ‘Our League’s platform development from concept to planning and delivery, and how …

An established provider of brand engagement solutions with a special focus on quizzes and trivia games, Friends4Media recently became the sole mobile application games company licensed by UEFA. We caught up with the firm’s Managing Director Thomas Koller, who explained how the partnership with UEFA came about, dispelled doubts over the long-term effectiveness of quiz games, and shared his excitement …

With over 10 years of experience, Wettfreunde has earned a reputation for housing some of the best German language content relating to sports betting insights and knowledge, while delivering a highly objective system determining an operator’s quality against a series of stress tests. The site, which translates to English as ‘for betting friends’, has quickly become the go to place …

gbet started out as the founder of the Betdaq business in 2000, but having sold Betdaq in 2013 to Ladbrokes (GVC), the proprietary gbet technology still powers the exchange. gbet is now solely a B2B technical supplier to the sports betting industry, offering a proven player account management platform, plus sportsbook, exchange and Tote/Pari-Mutuel products to operators in Europe and …

Goalkeeping legend Peter Schmeichel will be co-hosting this year’s SBC Awards alongside Kirsty Gallacher on Tuesday 4 December. Just a few weeks before the event, which returns to The Artillery Garden at the HAC, we caught up with him to discuss his dalliance with the gambling industry through Tipico, the size of the market in his native Denmark, and a …