Interviews

Andy Harris Realistic Games – EIG Berlin Interview – New Game Creation

With the sector seeing much uniformity in its product and gaming output, new game development and content partnership have now become  critical issues. Team SBC & EIG Berlin caught up with Andy Harris Commercial Director of Realistic Games to discuss new game development in igaming, in-game impacts and player gaming trends. Andy Harris has consulted various operators and business services …

Read More »

Paul Cope – Predict The Six – Debut Season

A novel Premiership based football betting game titled Predict The Six  is in its debut season, and things have started well. The football jackpot game is a simple one; a player selects six players they believe will score in a Premiership weekend. It costs just £1 to play and the jackpot is broadcast on the main page, it’s a weekly …

Read More »

Harry Parkes – VisualDNA – The Psychology Blueprint

SBC starts this week interviewing Harry Parkes, Product Director for WHY Analytics from VisualDNA, on Big Data impacts within igaming’s value chain and how Predictive Analytics can help operators make smarter more informed decisions throughout their operations. An experienced, retention, digital data and analytics veteran, Harry Parkes has consulted various sectors on optimizing operational digital data in order to create in-depth …

Read More »

Ladbrokes – Alex Donohue – Novelty Bets

Ladbrokes’ Public Relations Officer Alex Donohue discusses and charts the continued rise of novelty and political betting ahead of this month’s Scottish Independence Referendum. SBC: How would you describe the phenomenon of novelty betting, the pros and cons? Alex: It’s a phenomenon that has been around for longer than many people are aware of – the first political bet was struck on the general election of 1966. I’d say the general …

Read More »

Nick Hill – EveryMatrix – The New Game

As future legislative changes and new taxation schemes enter the online gaming sector, SBC caught up with Nick Hill Sales & Marketing Director of EveryMatrix, to discuss impacts on igamings operational value chain and its affect on the relationships between B2B and B2C services providers. Nick Hill has been involved in Internet Gaming for the past 13 years in various …

Read More »

Jason Trost – EIG Berlin Interview – Product Independence

Innovation of igaming’s products lines, value chains and services will be key theme at this year’s EIG Berlin Expo.  Team SBC & EIG caught up with Smarkets Founder & CEO Jason Trost to discuss the values of producing technology in-house, product independence and innovation blocks and factors. Smarkets is an online betting exchange platform challenging the bigger exchanges in the …

Read More »

Martin De Knijff – Metric Gaming – Being SuperLive

The online sports betting industry has seen a rising concern with regards to product innovation offered by sports betting providers. With these concerns in mind, Team SBC spoke to Metric Gaming CEO Martin De Knijiff about the recently launched Metric Gaming SuperLive sports betting platform. SuperLive allows customers to wager on in-game events as they unfold in real time. Offering …

Read More »

BetcoinTech: Bitcoin is perfect for online gambling

Eilon Arad of BetcoinTech, one of the sponsors of the SBC Asia/Asia Gaming Brief Monsoon Meetup in Manilla on 4 September, explains what bitcoin can do for gambling operators. Why should operators consider adding bitcoin? Bitcoin is the perfect solution for the online gambling industry. Bitcoin is the biggest and most popular cryptocurrency which is best described as an encrypted …

Read More »

James Taylor – Yieldify – Thinking in Real Time

James Taylor, International Business Development Manager for Yieldify, one of Britain’s fastest growing digital marketing start-ups, tells SBC that with growing marketing and retention costs, igaming operators can no longer disregard real time data and marketing actions. Yieldify  is a multi-channel analytics and remarketing platform that helps e-businesses drive incremental revenue from their website. Their technology works by tracking user …

Read More »

Colossus Bets: Providing lotto sized sports jackpots

Bernard Marantelli, CEO and founder of innovative football pool operator Colossus Bets, explains how the company is continually developing its B2B and B2C offering. You’ve just launched HDA15 – a 15 team accumulator with a £1m jackpot. What is the thinking behind this? We built this company in the belief the public wanted lotto sized sports jackpot bets with Fractional …

Read More »