In supplying 200 games to over 45 million users so far in 2020, Paytm First Games has become a leading gaming destination in India, headlined by games dedicated to Fantasy cricket, Rummy and Trivia. Paytm First Games is a joint venture (JV) in India between One97 Communications, which offers services including payments to mobile consumers under the Paytm brand, and …
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Neel Davda, Bold360: Delivering the “best of bots” to boost human support
Bold360 delivers an artificial intelligence (AI) based digital engagement solution designed to marry the “best of bots” with a company’s existing human support agents. We spoke to Bold360’s Head of Gaming Accounts Neel Davda about bringing “fast time to value” for customer service, how a propensity for messaging amongst the younger generation is a help to the gaming operators adopting …
Read More »Paddy Power: Sinn Féin surge sees coalition uncertainty
The Irish gambling landscape is set to face some major changes in the coming months, but what has been a surprise to many is the mass seat gains of Sinn Féin. Speaking to Joe Lee, Head of Political Betting at Paddy Power, he explained that punters are backing a second general election before the end of the year, while a …
Read More »Bryan Bennett, Betfred US: Expanding into the US market
Back in January, Betfred confirmed that it would open the doors to its first US sportsbook in the state of Iowa, paving the way for the operator’s expansion across a post-PASPA market. Bryan Bennett, the Chief Operating Officer of Betfred US, spoke with SBC Americas to explain the reasoning behind why Iowa was identified as a key state for Betfred’s …
Read More »The first year for ad:s – Sportradar’s marketing service built for betting
Just over a year ago, Sportradar continued a “natural and necessary evolution” of its global business by rolling out ad:s – a full-service marketing suite for sports betting stakeholders. We caught up with Rainer Geier, Sportradar’s Managing Director of Digital Platforms and Advertising Solutions, to discuss development of the Marketing Cloud, the benefits it brings for operators through the ad:s …
Read More »DATA.BET’s Tetyana Pshevlotska: Gearing up for ICE’s largest esports tournament
DATA.BET will mark its official launch at this week’s ICE London by supplying the official data for a $250,000 CS:GO tournament played out at the ExCeL, produced in partnership with GG.Bet and streamed to an online global audience in excess of five million. We caught up with DATA.BET’s Chief Business Development Officer Tetyana Pshevlotska (pictured above) for more on the launch …
Read More »Ebbe Groes, EveryMatrix: Reaping the rewards of recent OddsMatrix overhaul
Ahead of next week’s ICE London, SBC News sat down with Ebbe Groes, CEO of EveryMatrix, to discuss the recent revamp and commercial development of OddsMatrix – the company’s sports betting product suite. SBC: At the beginning of a new year, how would you evaluate OddsMatrix’s performance in 2019? Ebbe Groes: Last year was truly fantastic, from many points of view, …
Read More »Ivan Rozić, NSoft: Driving a global expansion strategy in 2020
Despite a global shift towards delivering a wider digital product portfolio, retail will always play a major role in this industry writes NSoft’s Senior VP for Sales and Marketing, Ivan Rozić. Ahead of ICE London, Rozic explained to SBC the key components that make NSoft stand out from the competition, and how it has placed further global expansion high on the agenda for …
Read More »Alastair Graham: AgeChecked – Betting needs to get smart on Age ID
Calling for an imminent review of the 2005 Gambling Act, the UK government seeks to scrutinise the ‘under the bonnet’ components servicing online gambling incumbents. Amid heightened political scrutiny, Alastair Graham Chief Executive of age attribution software provider AgeChecked, details to SBC why in 2020 industry leadership needs to deepen its skillset and sophistication of tools related to age verification …
Read More »Andrew Cochrane, SBTech: Setting the tone for B2B services with ‘Go Big’ campaign
SBTech will “set the tone” for the year ahead at ICE London, with a full complement of company leaders ready to welcome sports betting and gaming partners to ‘Go Big’ and join #thebigleague. We caught up with one of these leaders Andrew Cochrane, the Chief Development Officer who is heading up the ‘Go To Market’ team. He told us more …
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